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"Your Cloud, Your Way"? What Burger King Taught Us About Cloud


Speakers:

Matthew Richards

Sr. Director of Product Marketing
CA Technologies

and
Elizabeth Butwin-Mann

Business Development Officer
Mycroft

Track: Enterprise Cloud Computing


Come hear from the cloud experts at CA Technologies and Mycroft how to design a cloud solution that’s right for you. Which types of applications lend themselves best to public, private or hybrid cloud approaches? Cut through the hype around cloud security concerns and learn about some recent advancements in cloud security (and how you can translate this into an approach that gives you both flexibility and protection).

What characteristics should you look for in a cloud platform? What questions should you be sure to ask when interviewing cloud service providers? What are some potential ‘gotchas’ to look out for in cloud contracts? You’ll walk out with plenty of pragmatic advice that you can put to good use, so you can truly "Have it YOUR Way!"





 
6 Steps To Cloud Adoption


Speaker:

JP Morgenthal

Sr. Principal
CSC

Track: Cloud Perspectives


A recent CDW-G survey found that although many organizations are using cloud-based applications, few have a formal adoption strategy. Sometimes, just jumping into the pool forces rapid acclimation, however, the resulting effort suffers an uphill climb to succeed rendering an environment that is reactive instead of driving forward. Successful cloud computing efforts start with a solid adoption strategy that incorporates: clearly defined goals, economic justifications, governance planning, definitive metrics and a means to monitor and maintain the environment long term. This session will outline a proven strategy for cloud adoption that has been used with multiple customers in the public sector.




 
Agile Cloud Integration: Avoiding the Mistakes of the Past


Speaker:

Rob May

CEO and Co-Founder
Backupify

Track: Hot Topics 2


Cloud integration will be the biggest business in the cloud, just as enterprise integration was the biggest business inside the enterprise. Successful cloud integration that scales with the needs of the enterprise requires fundamentally new architectures and approaches. That's where Agile Cloud Integration comes in.




 
Agile Development in the Cloud


Speaker:

Jan Aleman

CEO
Servoy

Track: Hot Topics 2


According to a recent survey, respondents said cloud computing was their No. 1 tech concern. Part of that concern is the belief that ISVs will have to decide between SaaS or on-premise - but not with agile 'SaaS-and-Back' hybrid applications. These hybrid applications can be deployed as SaaS or on-premises through a browser and a native client. Unlike previous offerings, there are now smart, agile, evolved enterprise applications that support an integrated hybrid SaaS, cloud infrastructure.




 
And How About the Network (Service) Provisioning?


Speaker:

Eric Yspeert

Founder & CTO
NetYce

Track: Cloud Architecture, Security & Performance


Nearly everybody mentions automation and provisioning of servers, storage and applications when talking about the cloud, but how about the underlying network infrastructure? During this session, Eric Yspeert will explain what it takes to automate network change and enable provisioning of network services. Eric will discuss the traditional approach to configuration and change management, its pitfalls and how to overcome this by adopting a top down approach to network change. He will explain how one of the largest Triple A banks worldwide has adopted his approach and how they have benefited from that.




 
Applications Coming to Life with Cloud Files, Yes You Can Be The King of The Apps


Speakers:

Brock Holzer

Co-Founder
SnapAppointments

and
Cody Harris


SnapAppointments

and
Scott Gibson

Director of Product Management for the Big Data Product Line
Rackspace

and
Megan Wohlford

Product Manager
the Rackspace Cloud

Track: Cloud Perspectives


Online storage and fast delivery is important in the business world we live in. The cloud is creating an innovation revolution. So much so, companies are eagerly competing to be the Rackspace King of the Apps, battling it out in front of a panel of prominent judges. Join Megan Wohlford from Rackspace and Brock Holzer of Snap Appointments and the SXSW King of the Apps winner to discuss the changing world of online storage. What are companies looking for in a partner, how is the landscape changing and what is coming down the line?




 
Architecting the Cloud: How EAs Should Think About Cloud Computing


Speaker:

Jason Bloomberg

President
Intellyx

Track: Moving to the Cloud in Practice


Most of the information about Cloud Computing today comes from vendors. As a result, it skews toward purchasing software and hardware, and away from making balanced decisions in the enterprise. The Enterprise Architect must counterbalance vendor spin and place Cloud Computing into the proper context: among the many deployment options available, with its own unique advantages and disadvantages.

This session outlines the primary issues an EA must consider in order to make appropriate decisions about various Cloud-based options, how to put together a Cloud roadmap, and how best to communicate the position the Cloud should take in the greater context of agile Enterprise Architecture. Cloud Expo delegates who attend this session will learn:

  • A vendor-independent context and definition for Cloud Computing, as well as Cloud service and deployment models
  • The seven essential steps on a Cloud Computing roadmap
  • The core elements of a business-driven EA Cloud strategy, including business, IT, and transition strategies for managed services, application modernization, or rationalization of applications




 
Avoiding the Zero-Value Cloud - It’s All About Your Apps


Speaker:

Rodrigo Sousa Coutinho

Sr. Technology Evangelist
OutSystems

Track: Hot Topics 1


The cloud has zero or little value for your business without your apps. Despite the hype around the cloud, adoption has been slow, and many IT departments seem to only use the cloud for those applications that aren’t core to the business. Why is that? In this presentation we’ll answer this question and at the same time outline a strategy that will enable you to safely move your apps to the cloud. We’ll also walk through a scenario to apply this strategy, and demonstrate how the right cloud-ready development platform can streamline the process.




 
Best Practices to Operationalize an Integration Strategy for an ISV


Speakers:

Rick Nucci

Founder & General Manager
Dell Boomi

and
Amelia Ross

Director, Integrated Solutions
Aprimo Inc.

Track: Hot Topics 1


Analysts frequently cite integration as the #1 obstacle faced by Cloud and SaaS providers, as buyers are no longer willing to bear the burden of the extensive development resources required to integrate to your application. Successful ISV integration strategies require collaboration across the organization from sales to support, to fully understand customer requirements and manage expectations. Rick Nucci, Founder and CTO of Dell Boomi, will cover “Best Practices” for ISVs to deploying integration strategies.

Co-Presenting will be Amelia Ross, an experienced Product Executive from Aprimo, who will share lessons learned from deploying an integration strategy across her company from sales to support, demonstrating proven results including shorter sales cycles, accelerated time-to-market, and improved customer retention rates.




 
Beyond Storage and Compute


Speaker:

Mark Weiner

Senior Vice President, Worldwide Marketing
Virtela

Track: Cloud Perspectives


Beyond Storage and Compute: Using the Cloud to Speed Up Apps, to Achieve Compliance and Defend Against APTs, and to Secure Employee-Owned Mobile Devices

Learn how some of the fastest growing companies that have justified and deployed cloud solutions, beyond compute and storage. Discover how companies like Measurement Specialties, Shaklee and QAD use cloud-based services to make their CRM, web collaboration and file transfer applications run up to 25x faster. This session will also cover best practices for deploying Defense in Depth strategies to achieve compliance and defend against Advanced Persistent Threats (APTs). Lastly, find out how you can use the cloud to manage and secure a mobile workforce including employee-owned mobile devices.




 
Build and Automate Your Own Cloud High Availability (HA) Config Using Cloud Load Balancers In 15 Minutes (or less)


Speakers:

Josh Odom

Product Line Leader of Platform
Rackspace Hosting

and
Raja Srinivasan

VP Cloud Computing
Zeus Technology

Track: Cloud Perspectives


Rackspace and Zeus will provide an overview on the current state of the cloud and educate attendees on how to build a robust HA solution in no time! Any doubts? We’ll even provide a live demo to prove it! Topics of discussion include cloud load balancing solutions as well as an overview of Zues’s industry leading technology. Learn how to save time, utilize load balancing solutions through either the control panel or programmatically via the API – and how this leads to cost savings, scalability and ultimately the peace of mind that your web based application or site is ready for massive amounts of traffic.




 
Building a Repeatable Cloud Roadmap


Speakers:

Shirland Whipple

Global Cloud Practice Executive
Dell

and
Julian Turner

Global Entrprise Architect, Data Center Transformation
Dell

Track: Cloud Perspectives


A pragmatic, real-world view of how to assess application and organizational Cloud readiness, this session outlines the key steps to create a repeatable process roadmap customized for your organization.




 
Building and Automating a Cloud Network: Why Network Virtualization with OpenFlow Matters


Speaker:

Samrat Ganguly

Senior Network Architect
NEC Corporation

Track: Real-World Virtualization | Cloud Storage


Today's cloud network infrastructure is complex to build, manage and automate. Complexities add to multiple other constraints, which in turn reduce efficiency and increase the total cost of operation. Advancements in virtualization technologies have been successful in addressing similar challenges in the space of server and storage resource management. In comparison, the network, a critical part of cloud infrastructure, has lagged behind in implementing any virtualization strategies.

Can we also virtualize a network following the similar principles that underlie the widely adopted server virtualization technology? What are some of the design characteristics unique to network virtualization?

To that end, this session introduces the power of an OpenFlow-based network in enabling true end-to-end network virtualization where a complex physical network infrastructure can be abstracted out through a simple virtual network framework. The session will discuss the real impact of such virtual network architectures through addressing the following questions:

  • How virtual networks reduces network management complexity?
  • Why network virtualization is necessary in increasing performance and availability
  • How to support multi-tenant network-as-a-service with flexible access policies
  • How to design efficient flat cloud Network architecture with virtualization?
Is network virtualization with OpenFlow a future concept or a current reality? How can we deploy OpenFlow-based networks in cloud today?

By the end of this session, Cloud Expo delegates will better understand the transformational power of an OpenFlow based network towards building next-generation cloud networks.





 
Building Enterprise Applications on Google's Cloud Platform


Speaker:

Chris Schalk

Google Developer Advocate
Google

Track: Enterprise Cloud Computing


This session will review the entire Google Cloud Platform of technologies and will explain how to build Enterprise applications on it.




 
Building Powerful Web Applications in the AWS Cloud: A Love Story


Speaker:

Jinesh Varia

Technical Evangelist
Amazon Web Services

Track: Hot Topics 2


Building the right infrastructure that can scale up or down in a moment's notice can be a complicated and expensive task, but it's essential in today's business landscape. This applies to an enterprise trying to cut-costs, a young business unexpectantly saturated with customer demand, or a start-up looking to launch.

In this talk, Jinesh Varia will discuss how to build a Simple LAMP-based web application in the AWS cloud and then apply all the attributes and latest features of the cloud to turn it into an Auto-scalable, highly available, highly scalable, fully-monitored edge-cached application that is not only easier to develop but also easier to maintain. The session will be ideal for those who have some familiarly of AWS and its offerings and are looking to build LAMP based application. The lessons and best practices that you learn from this session can be applied to any cloud application, whether it is a Facebook social gaming application or cloud service accessed from a mobile application, software as a service application. If you would like to know the latest and greatest features and most recent developments of AWS, this session is for you.




 
Bunker Busting: Government and the Cloud Audience


Speaker:

Logan Kleier

CISO
City of Portland

Track: Cloud Perspectives


This presentation is designed to help attendees understand government IT's hopes and fears of cloud services. Government IT departments have unique concerns from their private sector counterparts. This presentation illustrates how the City of Portland’s IT department thinks about the opportunities and obstacles of cloud services. Understanding and overcoming core obstacles such as a lack of a procurement strategy and legacy skills sets and personnel tied to old technologies will be discussed. Additionally, opportunities related to enhanced disaster recovery for critical government IT services will be explored. Attendees will learn how to better engage and mitigate government IT issues with cloud services.




 
Business-Critical Security and Compliance in the Cloud


Speaker:

Brad Hokamp

President
Layered Technologies

Track: Cloud Architecture, Security & Performance


This session will discuss the potential security risks of data within the cloud and ways to mitigate these risks. It will identify emerging compliance policies, the growing requirements faced by adopters of the cloud, how to ensure greater availability and security, and ways to leverage more support services for cloud offerings. Clouds are no longer just for Web applications – they are used for transaction processing, data storage and line-of-business applications both in the enterprise and by SaaS vendors, and this presentation will address some of the key common security controls that should be in place to ensure security and compliance when deploying virtualized server clouds.




 
CEO Power Panel | Enterprise-Level Cloud Computing: Far-Off Dream or Present Reality?


Speakers:

Michael Crandell

CEO & Co-Founder
RightScale

and
Treb Ryan

Chief Strategy Officer, Cloud Business Unit
Dimension Data Cloud Solutions

and
Cory Isaacson

CTO
Risk Management Solutions

and
Brad Hokamp

President
Layered Technologies

and
Lawrence Guillory

CEO
Racemi

and
Andy Burton

CEO
Rise Partners

and
Paulo Rosado

Founder & CEO
OutSystems

Track: All Tracks


Cloud Computing, the long-held dream of computing as a utility, has the potential to transform a large part of the IT industry, making software even more attractive as a service and shaping the way IT hardware is designed and purchased. But if it is already a commercial reality, why did Richard Stallman call it "worse than stupidity"?

This fast-moving industry discussion panel, moderated by Cloud Expo Conference Chair Jeremy Geelan, will explore such questions as:

  • What the main business value of the Cloud?
  • What, if any, are the new economic models enabled by Cloud Computing?
  • How can a service operator best decide whether to move to the cloud or stay in a private datacenter?
  • Seen from the C-suite, what changes should be made to the design of future applications software, infrastructure software, and hardware to match the needs and opportunities of Cloud Computing?




 
Choice, Choice and Choice


Speaker:

Darryl S. Brown

CMO
Appcore

Track: Hot Topics 1


Enterprises want options, IaaS providers want sticky customers - What can you do to differentiate your offering, enable choice and deliver enterprise class IaaS solutions?

We hear a lot about cloud, the benefits and the choices it enables - the thing is what does this really mean to you? For the Enterprise it means the ability to choose the right providers for your needs, move data between them and integrate with your existing capabilities securely. How can you embrace this flexibility without increasing your overheads, compromising performance or security while continuing to provide exceptional support across disparate solutions.

For the Cloud Services Provider this introduces new layers of complexity? How do you enable this level of flexibility and portability without commoditizing or devaluing your offers? How do you continue to add value and differentiate your services to justify your price points in an ever increasing competitive environment and operate a profitable business.

Telx, being a cloud-neutral, carrier-neutral provider has the unique perspective through its Cloud Connection Centers and Telx cloudXchange community, of being a part of these discussions on a daily basis around the globe with Cloud Service Providers, Carriers, Enterprises and System Integrators alike. In this session Telx will share its unique perspective on how to address the promise of Choice that cloud solutions are and will deliver in the future.





 
Cloud Computing in Emerging Markets: How To Capitalize on Growth Opportunities


Speaker:

Larry Carvalho

Research Manager, Platform as a Service
IDC

Track: Hot Topics 2


Emerging markets are a very good revenue opportunity for cloud providers. Having a clean slate technology-wise gives start-ups the opportunity to benefit right away from leveraging cloud solutions. These markets are also a place where a lot of development organizations are flourishing and play an important role as advisors in the implementation of cloud computing solutions in other markets.

In this session, Larry Carvalho will explain the challenges and opportunities that India holds for cloud computing providers based on his recent experience of conducting a 5-city tour of CloudCamps in India.





 
Cloud Data Privacy, Residency, and Security – The 101 of What To Do


Speaker:

Terry Woloszyn

Founder
Leeward Security

Track: Cloud Architecture, Security & Performance


Cloud adoption offers tremendous opportunities for enterprise adopters to quickly, easily, and affordably deploy new applications without the traditional IT headaches. Unfortunately, it also presents opportunities for hackers to score sensitive information from a wide range of enterprise targets with a single hack. Hear Terry Woloszyn discuss some of the emerging threats to your sensitive data in the cloud, and how you can protect yourself while still enjoying those benefits. The Privacy, Residency, and Security of your cloud hosted data are at risk – are you ready?




 
Cloud Expo Wrap-Up Power Panel


Speakers:

John Keagy

Founder, Chairman & CEO
GoGrid

and
K. Scott Morrison

CTO & Chief Architect
Layer 7 Technologies

and
Andrew Hillier

Co-Founder & CTO
CiRBA

and
Tim Negris

Vice President of Marketing
1010data

and
Stephen Sicola

CTO
Xiotech

Track: All Tracks


What are the biggest takeaways from Cloud Expo New York?




 
Cloud Integration: Best Practices for IT Executives


Speakers:

Rick Nucci

Founder & General Manager
Dell Boomi

and
Pradip Sitaram

Senior Vice President, Chief Information Officer
Enterprise Business Partners, LLC

Track: Cloud Architecture, Security & Performance


As Cloud and SaaS applications become mission-critical to organizations, IT executives are being asked to integrate these new applications with existing on-premise applications and business processes. Successful cloud integration projects require collaboration between both IT and business users, to fully understand the business process requirements and technological challenges. In this presentation, Rick Nucci, Boomi CTO, covers a set of business and technical “Best Practices” for cloud integration, drawing on insights gained from thousands of cloud-to-cloud and cloud-to-on-premise integration projects. Co-Presenting will be Pradip Sitaram, CIO of Enteprise Business Partners LLC. Pradip will share lessons learned following the selection and implementation process of a cloud-based integration solution that will serve as the foundation to their long-term strategy to leverage the cloud for more efficient IT infrastructure and applications.




 
Cloud Legal Security and Contracting Issues


Speaker:

Richard L. Santalesa, Esq

Senior Counsel
InformationLaw Group

Track: Real-World Virtualization | Cloud Storage


Federal, state and local governments are getting involved in cloud computing in a major way – both as growing consumers of cloud services and as standard setters in developing technical best practices and recommendations for achieving and maintaining security and privacy when using cloud services. From the Federal Government's active embrace of cloud computing, to major deals signed in the past two years by the cities of Los Angeles with Google and New York with Microsoft for cloud services, the interest in and spending on cloud computing has grown dramatically.




 
Cloud Migrations – Getting Existing Apps into the Cloud


Speaker:

Adiascar Cisneros

Director of Operations
Racemi

Track: Real-World Virtualization | Cloud Storage


Whether you are an IT Manager or a cloud provider, migrating existing applications into the cloud can be complicated, time consuming, and costly. This session will cover migration strategies that enable you to move existing applications into the cloud without having to rebuild them, thereby minimizing risk, reducing costs, and streamlining delivery timelines. The migration of simple applications, implementation of persistent hybrid cloud infrastructures with complex multi-tier applications, and fully automated cloud migrations will be covered.




 
Cloud Networking: Turning Security Upside Down


Speakers:

Eric Chiu

President & Co-Founder
HyTrust

and
John Rowell

Chief Technology Officer
OpSource

and
Jim French

Distinguished System Engineer
Cisco

and
John McEleney

CEO
CloudSwitch

and
Dave Asprey

Vice President of Cloud Security
Trend Micro

and
Eric Hanselman

Research Director, Networks
451 Group

Track: Cloud Architecture, Security & Performance


One of the biggest concerns for enterprises considering public cloud services is the notion that they are inherently unsecure. Many cloud implementations treat security as an afterthought - layering it on top of the virtualization server. A more secure solution is a "multi-layer approach", a series of security layers that begin at the base of the network and protect an organization’s assets to the service layer. In this session, 451 Group Research Director, Eric Hanselma, will join executives from OpSource, Cisco, CloudSwitch, HyTrust and Trend Micro to discuss the best practices for securing the cloud, comparing and contrasting various approaches for providing edge-to-edge security.




 
Cloud Scar Tissue: Real World Implementation Lessons from the Early Adopters


Speaker:

Anthony Skipper

VP of Infrastructure & Security
ServiceMesh

Track: Enterprise Cloud Computing


For many enterprises, adopting cloud computing and agile IT operating models is fraught with challenge and risk. Once you convince the organization of the agility and economic benefits, you still have to overcome a broad range of security, operational, and governance hurdles for a successful implementation. Take heart! You aren't the first to embark on this journey; others have gone before your and helped to map the territory. In this session, you'll hear the real-world implementation experiences of some enterprise cloud pioneers. You'll learn what they worried about before implementation, and what they learned to worry about post-implementation. You’ll learn which aspects of the IT transformation were relatively easy, and others which were brutally hard. While the journey is still ongoing, you'll also hear about the business results they were able to achieve.




 
Cloud Storage: Myths and Realities


Speaker:

Stephen Sicola

CTO
Xiotech

Track: Real-World Virtualization | Cloud Storage


Large-scale cloud computing has the unique properties of massive amounts of data twinned with huge aggregate performance requirements. Putting all the data on low-cost storage results in unacceptable performance, but putting all the data on high-performance storage results in unacceptable costs. This session explores the requirements for cloud storage and how it can best be implemented with a combination of hardware, software and process.




 
Cloud Users of the World, Unite! How to Remedy Cloud Lock-in


Speaker:

Gregor Petri

Advisor Lean IT & Cloud Computing
CA Technologies

Track: Hot Topics 2


Lock-in has been the proverbial chain of the IT industry and around the world users are uniting to make the cloud “lock-in free”. New associations such as EuroCloud and the Open DataCenter Alliance are being formed, while established industry bodies like SNIA and OASIS are working on new open cloud standards and communities like cloud commons are investing in completely new approaches. In this session we will dissect lock-in and more specifically cloud lock-in into its archetypes and look at possible architectural, organizational and commercial remedies. Using examples and analogies from both the IT and other industries we explore whether there can be “another way”, a way that allows cloud users to have rich of the shelf or custom designed functionality, without losing their freedom to switch with reasonable cost and effort.




 
Cloud-Based Integration and SOA Architecture


Speaker:

Atul Saini

CEO & CTO
Fiorano

Track: Enterprise Cloud Computing


Putting a cloud integration and Enterprise Service Bus (ESB) strategy in play prepares enterprises for the next generation of flexible, distributed and scalable cloud-enabled business applications while facilitating greater operational efficiency, generating more revenue, and helping businesses enter new markets.

SOA provides a layer of abstraction over all existing architectures, allowing distributed solutions to be built by composing asynchronous services into composite applications over a network. Deploying an SOA across the cloud requires software that provides service-oriented management, integration, security, tools, and processes. While these segments are currently served by individual packages and solutions, they'll evolve into a single, cloud-enabled platform.

A cloud-enabled Peer-to-Peer ESB includes all the distributed computing functionality an organization needs to develop, deploy, manage, and extend distributed cloud-enabled applications.

This session will compare the following architectures for cloud-based integration, along with the pros and cons of each of the architectures:

  • On-Premise to Cloud Integration
  • Integration-as-a-Service (IaaS)
  • Hybrid, Peer-to-Peer Cloud-based Architecture
The session will also discuss the architecture requirements for a general purpose, cloud-enabled ESB platform which enables the seamless integration of on-premise, public and private cloud applications.




 
Cloud9 IDE: Developing for the Web, on the Web


Speakers:

Lieke Arends

Business Development Manager
Ajax.org

and
Rik Arends

Co-Founder & CTO
Ajax.org

Track: Hot Topics 2


It is happening: writing all your code in the browser. Whether you write HTML5, Javascript, Node.JS, Python, PHP or Ruby, you can now do this online. Ajax.org Cloud9 IDE is the opensource platform for application development in the cloud.

In this presentation, Ajax.org CTO Rik Arends will highlight the advantages of developing software in the Cloud, and how writing your code online is both fun and highly productive.

With a development environment in the Cloud, collaboration between developers takes on a whole new dimension. Pair programming, social coding, faster debugging, team management or reviewing code on your favorite mobile or tablet, it is all possible when your code is online. And when everything is online, testing and deploying to a cloud platform will be the natural next step. In this talk we will visit all these different topics and why writing your code online will have massive benefits for all types of developers.




 
Clouds Are Built From the Ground Up


Speaker:

Ben Stewart

Senior Vice President, Facilities Engineering
Terremark

Track: Hot Topics 1


Cloud computing represents a disruptive shift in information technology, but for the prospective cloud customer, many of the core requirements are delivered from ground level. Quality of physical infrastructure is still a key consideration for enterprise IT organizations evaluating such a move. Terremark Sr. VP of Facility Engineering discusses how enterprise-class infrastructure-as-a-service may be thought of as next-generation colocation and why enterprise considerations and top-tier datacenter features are tightly coupled.




 
Cloudy with a Forecast of….


Speaker:

Norm Judah


Microsoft

Track: Moving to the Cloud in Practice


While it’s easy to enumerate all the benefits businesses gain when they move to the cloud, it is also important to understand the challenges. Migrating existing workloads with thousands of users, terabytes of data and client software version requirements takes planning and time. Meanwhile, the economics of the cloud, the rise of the mobile workforce and the consumerization of IT are making the transformation to the cloud almost a foregone conclusion. Join Norm Judah, CTO for Microsoft Services, for his perspective of what cloud solutions will look like in 2015 and the journey businesses will undergo to get there.




 
CMO Power Panel | Can the Cloud Tsunami Continue Forever?


Speakers:

Bill Roth

CMO
LogLogic

and
Peder Ulander

VP of Product Marketing, Cloud Platform Group
Citrix Systems

and
Jeff Samuels

CMO
GoGrid

and
Josh Fraser

VP of Business Development & Marketing
RightScale

and
Julia Mak

Marketing Manager
Oxygen Cloud

Track: All Tracks


In this fast-moving high-level discussion - moderated by Cloud Expo Conference Chair, Jeremy Geelan - a panel of Cloud computing CMOs gather for thirty minutes of fast-moving discussion aimed at mulling over some of the key topics that are top of mind in every Cloud Expo attendee's mind, such as "nailing" the value prop of the cloud once and for all; sharing customer success stories; and agreeing on where the industry is headed next, and at what speed.




 
Collaborative Big Data Analytics - It Takes a Cloud


Speaker:

Tim Negris

Vice President of Marketing
1010data

Track: Hot Topics 1


Companies of all kinds are generating more data than ever before. In recent years, many have accumulated terabytes and even petabytes of transactions, messages, logs, documents and other kinds of data and now are seeking ways to extract, share and even monetize the critical business insights hidden within it. But, conventional premises-based software technologies like relational databases and fat client analytics packages make it difficult for people in different companies and even different departments to collaborate on gathering and analyzing all that data and then sharing their findings. Effective and affordable collaborative Big Data analytics requires the scalability, ubiquity, and accessibility of the cloud, and new kinds of software explicitly designed to work in the cloud environment.

This session will examine an array of cloud-based technologies, tools and techniques that can enable analysts in marketing, risk management, finance. security and other business areas to easily mash up massive data sets and to produce and share compelling business insights, without the complexity, latency and cost of conventional IT systems.





 
Community Clouds - How & Why the Public Sector is Leading the Way to the Cloud


Speaker:

Dave Nielsen


CloudCamp.org

Track: Hot Topics 2


The Cloud is moving towards v2.0, in which we are beginnning to see "Community Clouds" develop where multiple organizations band together to create a shared Cloud resource.

Dave Nielsen has facilitated 80+ CloudCamps all over the world and in every region, the public sector is either leading the way or providing support for regional Cloud Computing initiatives. Shapes and sizes vary, but the benefit is the same...the benefits increase with each additional participant. Join Dave Nielsen as he makes the case for Community Clouds.





 
Creating Private App Clouds with Spoon


Speaker:

Lee Murphy

Partner Engineering Consultant
Spoon

Track: Real-World Virtualization | Cloud Storage


Spoon brings your desktop apps to the cloud. With Spoon, existing apps can be converted into virtual apps that run directly from the web with no installs. This session will explain the fundamentals of Spoon app virtualization technology; walk through the creation of a centralized desktop app portal using Spoon Server; and demonstrate how to virtualize your existing desktop applications with Spoon Studio. By the end of the session, you will be able to centrally publish your organization’s entire desktop application portfolio, manage users, licenses, and patches, and enjoy the latest analytics and security features in Spoon Server 2011.




 
CTO Power Panel | Has Cloud Computing Changed Enterprise IT Forever and for Always?


Speakers:

Rich Wolski

Co-Founder & CTO
Eucalyptus Systems

and
Vineet Tyagi

Head of Impetus Labs
Impetus

and
Bill Zack

Cloud Architect
Slalom Consulting

and
Scott Chasin

CTO, McAfee Content & Cloud Security
McAfee

and
Mark R. Hinkle

Senior Director, Open Source Solutions
Citrix Systems

and
Logan Mcleod

Director of Cloud Strategy
Dell

and
Raj Dutt

Founder & CTO
Voxel

Track: All Tracks


This fast-moving industry discussion panel, moderated by Cloud Expo Conference Chair Jeremy Geelan, will loven up your lunch-hour by answering such questions as:
  • What are the technical advantages – and disadvantages – of moving to the Cloud?
  • Is there an optimal mix of traditional IT and cloud computing?
  • What tools are still necessary to deliver on the promise of cloud computing in the enterprise?
  • How close are we to achieving Secure Cloud Computing?
  • What are the pluses and minuses of public clouds, private clouds and hybrid cloud solutions?
  • Should developers care about Cloud Computing?
  • Is there a simple way to compare the performance, security and quality of various cloud computing providers?
  • How important is Open Source to the future of the Cloud?
  • How about standards, how far along are we there? Are clouds interoperable yet? If not, should they be?
  • What's really involved when moving an application from your enterprise data center to the cloud?
  • How does latency change when applications are moved to the cloud?
  • What services or capabilities can real-world enterprises expect to see in the Software-as-a-Service, Platform-as-a-Service and Infrastructure-as-a-Service layers?
  • What other new cloud technologies are coming over the horizon?




 
Day 2 Keynote | The Next Generation of Cloud Software and Services


Speakers:

Anthony Lye

Senior Vice President of CRM
Oracle

and
Marc Schwarz

Senior Vice President On Demand
Oracle

Track: All Tracks


The first generation of Software as a Service (SaaS) applications has given business people quick access to point solutions in areas like sales force automation and talent management. It’s now up to IT to deal with the high cost of integration, multiple user interfaces and proprietary platforms (PaaS) associated with these point solutions. Hear how the next generation of cloud software and services offers a suite of standards-based applications that go beyond a single business function, are built on and can be extended using a Java based development and business user platform, work with your existing applications and resources and can be deployed on premise or on demand. Join Oracle executives: Anthony Lye, SVP Oracle CRM; Marc Schwarz, SVP Oracle On Demand and Chris Leone, GVP Oracle Fusion Cloud Software Strategy as they discuss and demonstrate how next generation enterprise cloud software and services set a new standard for business.




 
Day 3 Keynote | Ops or Apps - Who'll Own the Data Center of Tomorrow?


Speaker:

Pete Malcolm

CEO
Abiquo

Track: All Tracks


There is one constant in data centers: Application groups always need more. Until recently, Apps have been at the mercy of IT Operations to feed their need. However, with the advent of public cloud offerings, Apps can bypass Ops entirely and get the resources they need with just a few clicks and a credit card. What does this mean for the future of IT Ops?




 
Delivering Infrastructure-as-a-Service with Open Source Software


Speaker:

Mark R. Hinkle

Senior Director, Open Source Solutions
Citrix Systems

Track: Moving to the Cloud in Practice


The web was build using open source software like Linux, Apache, MySQL and the pervasive PHP, Python and Perl. Just as with the web, open source is one of the core foundations of cloud computing as early cloud pioneers used the freely available, freely-distributable model to power their web-scale deployments—achieving an unprecedented level of scale at a bare-bones cost that had never been seen in the history of computing. The first movers in cloud computing services found the open source software model most appealing, but to businesses today the attraction of open source is about the ability to develop a more flexible infrastructure and avoid vendor lock-in that often results from proprietary systems.

This talk will cover the software and tools needed to deliver a private compute cloud. The overview will discuss hypervisor choices, cloud orchestration solutions, cloud abstraction layers and tools to automate service delivery using 100% free and open source software.




 
Deploying and Managing an On-premise IaaS Cloud


Speaker:

Paul Weiss

Senior Cloud Engineer
Eucalyptus Systems

Track: Hot Topics 1


This session will discuss the tools and techniques to help you deploy and manage your own enterprise-ready on-premise IaaS cloud. We will start by defining the features and deployment models that define an on-premise or private cloud, followed by an overview of the main components and architectures of a private cloud. Additionally, we will provide a look at an enterprise-grade IaaS cloud. We will conclude with overview of two popular on-premise cloud use cases: dev/test and scalable Web applications.




 
Deploying High-Availability Apps in the Cloud


Speakers:

Treb Ryan

Chief Strategy Officer, Cloud Business Unit
Dimension Data Cloud Solutions

and
Steve Woo

Sr. Director Product Management
Aerohive Networks

Track: Moving to the Cloud in Practice


The public cloud is about more than testing and development. More and more companies are migrating production applications into the cloud. Traditional ISVs, large enterprise, manufacturers and pure web-based properties are moving to the cloud. Learn about the drivers, challenges and impacts of migrating real applications to the cloud. You'll hear from industry leaders and end users responsible for deployment and management about how the cloud is opening new markets and improving profitability.




 
Deployng the Cloud - the Right Way


Speaker:

Darren Stahl

Director of US Channel Operations
Rise Partners

Track: Enterprise Cloud Computing


A full description of this session will be posted momentarily.




 
Desktops in the Cloud: It’s Not VDI


Speaker:

Danny Allan

Chief Solution Architect
Desktone

Track: Moving to the Cloud in Practice


VDI may mean hosted desktops. But, contrary to conventional wisdom, it doesn’t mean those virtual desktops can be effectively hosted in the cloud. VDI and cloud-hosted desktops are very different animals. For instance, VDI requires significant upfront CAPEX, is complex to implement, results in vendor-lock in, and doesn’t scale easily. Conversely, a true cloud-hosted desktop infrastructure is technology agnostic, designed for multi-tenancy and service grid architecture—so enterprises get up and running quickly with no CAPEX, and can easily adapt the environment to their changing needs. This presentation will compare the two approaches and their implications for your business.




 
Developing, Migrating and Managing Enterprise Applications in the Cloud.


Speakers:

Kanna Venkatasamy

Sr. Manager
Dell

and
Bill Johnson

Portfolio Senior Manager
Dell

Track: Cloud Architecture, Security & Performance


Realizing the full potential of cloud depends on how your organization develops, migrates and manages enterprise applications on the cloud. This session will help identify key steps, application strategy, development, migration, integration, testing and management and provides use cases at each stage. The session will also discuss applications and how they are a key component in modernization, mobility and Business Intelligence.




 
Digital Forensics and Cloud Computing


Speaker:

Jon Shende

Director Advisory Board / Management Consultant
Ernst and Young LLP

Track: Cloud Architecture, Security & Performance


Cloud Computing offers a sense of "vastness" in terms of storage and remote processing. A major challenge to any digital forensics investigation within a distributed environment such as cloud computing could be challenges locating and/or identifying data when single data structures are split into elements, time stamps confusion and accountability.




 
Driving Autopilot: The Key to Cloud Success


Speaker:

Marc Wilkinson

Director, Cloud Global Practice
HP Software

Track: Moving to the Cloud in Practice


There are several important factors for successful cloud deployment. While infrastructure – whether public, private or hybrid models – tends to dominate the discussion, applications are critical to establishing value in the cloud. Too often, organizations underestimate the effort required to deploy and manage cloud applications, thus experiencing costly delays that negate the cloud’s benefits.

During this session, HP’s Mark Shoemaker and Marc Wilkinson will discuss both the engine and autopilot at the heart of cloud environments. They will also provide best practices from IT experts to equip attendees with the knowledge to build automated, repeatable processes that provide control, manageability and assurance for cloud success.





 
Driving Java Innovation and Application Development in the Cloud


Speaker:

Rod Johnson

Sr. VP, Application Platform Division
VMware

Track: Enterprise Cloud Computing


With the emergence of cloud computing, enterprise Java applications need to be easy-to-use, provide access anywhere/anytime, and enable collaboration. Until recently, developers were in the dark when it came to navigating cloud application development. VMware's Application Platform helps developers meet the ever changing demands of this growing industry by driving Java innovation through portability and productivity. Cloud Expo delegates will learn how to tackle the challenges of Java applications development in the private, public or hybrid cloud, and walk away with a keen understanding of what it takes to push application development forward in this new era.




 
elasticBI - A Managed Cloud Platform for BI


Speaker:

Larry Hill

Managing Partner
Full 360

Track: Moving to the Cloud in Practice


In this session delegates will learn about elasticBI - a Managed Platform-as-a-Service for BI, featuring:
  • Jaspersoft 4 Business Intelligence
  • Vertica Analytic Database
  • Talend Data Integration (ETL)
  • Opscode Chef configuration management
  • the Amazon Web Services Cloud
  • Full 360 Managed Services
Jaspersoft BI offers a modern web-standards architecture for both internal and customer-facing BI. The Vertica columnar database delivers dramatic performance improvements for BI applications vs. traditional SQL databases. Talend is the leading open source Data Integration (ETL) tool in the market.

Full 360 integrates these best-of-breed applications into elasticBI using Opscode Chef, and manages it for our clients. elasticBi and Full 360 managed support are provided in a unified offering.





 
Enterprise Private Clouds: Serving Your Internal goals, Your Customer's Goals and the Market Goals


Speakers:

Steve Soechtig

VP Global Sales
Abiquo

and
Geoff Cubitt

President & CTO
Roundarch

Track: Enterprise Cloud Computing


Join Abiquo and the Roundarch IT team as it explores their private cloud journey. While uncovering how to best serve their own complex virtualization management needs, Roundarch uncovered a way to serve their customer needs better and build a new business. Roundarch delivers web sites, rich web applications, mobile apps, social media applications, digital marketing campaigns and more for clients such as Avis, HBO, Bloomberg, Hershey's and the U.S. Air Force. With some of the best-known brand names and government clients, delivering the highest quality experience and end-result is paramount to their success. This case study session will look at some of Roundarch's lessons learned, plans for public and private clouds and how clouds are helping them serve customers even better.




 
ERP and the Journey to the Cloud


Speaker:

Scott Lee

Director, Global SAP Practice
Dell

Track: Moving to the Cloud in Practice


Moving your ERP systems to the cloud is a great first step on the Journey to cloud. This session - based on customer stories and how they evolved - details evolutionary steps taken by a customer to move their ERP process to the cloud, including challenges, success factors and outcomes.




 
Escaping the Chaos Monkey- Enterprise vs. Commodity Public Cloud


Speaker:

Mathew Lodge


VMware

Track: Hot Topics 1


"The Chaos Monkey's job is to randomly kill instances and services within [Netflix's] architecture". Built to simulate a commodity public cloud in enterprise datacenters, the chaos monkey and other animals shed light on the fundamental differences in architecture, approach and philosophy between commodity and enterprise public clouds. If your job is to take existing applications to the cloud in an evolutionary way, this is the session for you.




 
Essentials of Cloud Strategy: Avoiding Cloud at Any Price


Speaker:

Brian Butte


PricewaterhouseCoopers

Track: Moving to the Cloud in Practice


Seeking to reduce IT costs many companies have stormed into cloud computing winning beachheads in server and storage virtualization. For some victory is declared while for others momentum wanes as leaders try to figure out what to do next. This common scenario results from an incomplete or missing strategy. Others who have forged ahead are now embarking on remediation steps to rationalize and optimize their new cloud implementations. By defining ten essential elements of a cloud strategy companies can avoid, or escape from, the pitfall of cloud at any price.




 
Europe vs. the U.S. - Two Very Different Clouds


Speaker:

Tim Cole

Co-Founder
KuppingerCole

Track: Hot Topics 2


The speaker, a European analyst based in the U.S., will in this session explore the different cultural and regulatory backgrounds to cloud computing on both sides of the Atlantic and explain why certain ideas just won't fly on the other side. In fact, if Cloud Computing is to succeed at all, Tim Cole believes we need a very different approach to cloud security and governance - and that would do the industry over here good, too!




 
Fast Track to Cloud Through Integrated Management


Speaker:

Madhup Gulati


Oracle

Track: Hot Topics 1


What does it take to successfully deploy and manage your enterprise cloud? If you don’t already have the answer, this session is for you! Fast-track your transformation to enterprise cloud by understanding how to: on-board existing applications, automatically provision complex multi-tier applications, monitor service levels, meter consumption, do all of the above and address a myriad of other issues even as your cloud grows.

In this session we will discuss how Oracle Enterprise Manager provides the best solution for managing your enterprise cloud by leveraging its advanced cloud management capabilities and deep management solutions for Oracle PaaS and IaaS platforms. With Oracle Enterprise Manager you can realize the economics of cloud computing while keeping your own sanity too!





 
Five Steps to On-Premise Private Clouds in the Enterprise


Speaker:

Rich Wolski

Co-Founder & CTO
Eucalyptus Systems

Track: Enterprise Cloud Computing


This presentation will discuss the use of open source cloud computing technologies in the data center and the five steps to take to initiate the development of an enterprise private cloud. In particular, it will focus on operational and IT processes in the enterprise and how organizations can build private clouds to bring about greater efficiencies within the enterprise data center, while enabling cross-cloud compatibility. Key areas that will be addressed include:
  • Definitions of a private cloud and a hybrid cloud, and why private‐public cloud interoperability is critical to a hybrid model.
  • What potential changes to operational processes, governance policies and cost structures may be necessary to implement private or hybrid cloud computing?
  • The Five Steps to Building a Private Cloud
    • Adopt a Machine Virtualization Technology
    • Profile Application Compute, Memory, and Storage Usage and Performance Requirements
    • Design a VM Development Consultancy
    • Develop Accounting and Recharge Policies Adapted to Self-service
    • Architect a Deployment and Deploy a Private Cloud Infrastructure




 
From Virtualization to Cloud Computing – Building an Effective, Pragmatic & Reliable Cloud


Speaker:

Andi Mann

Chief Technology Advocate
Splunk

Track: Enterprise Cloud Computing


There are multiple approaches to cloud computing, but not all are realistic, and not all will ensure a mission-critical solution. Cost, risk, visibility, control, security are all key success factors for your virtualization and cloud computing strategy, but not all providers can deliver these critical outcomes. IT departments need to deliver rapid success and efficiency; service providers need to build margin and differentiation; all organizations need business-driven clouds to enable agility, differentiation, and cost benefit.

But are you ready to deliver the mission-critical cloud that your users and customers expect? In this session with Andi Mann (virtualization and cloud expert, author of ‘Visible Ops – Private Cloud’) you will learn:

  • How to plan, design, deliver, and optimize a responsible, reliable, and mission-critical cloud
  • How the right solutions will deliver CapEx, OpEx, margin, and competitive benefits for your business
  • How to get started on a strategy to deliver these critical benefits, at a pace that suits your goals
Whether you are a mid-size business, a large enterprise, or a service provider; whether you are looking to evolve your existing investment or revolutionize your IT deployment; this is a must-see session for all Cloud Expo New York attendees.




 
General Session | Are Financial Services Organizations Risking Security by Avoiding Cloud Computing?


Speaker:

Pete Malcolm

CEO
Abiquo

Track: All Tracks


Financial services tend to be the early adopters of most technology and have forward-thinking developers on staff. However, only 30% of financial services data centers have been virtualized. Meanwhile, those prolific developers are either already using public cloud resources or are trying to. What will be the business impact of avoiding the cloud conversation?




 
General Session | Cloud Storage: Myths and Realities


Speaker:

Stephen Sicola

CTO
Xiotech

Track: All Tracks


Large-scale cloud computing has the unique properties of massive amounts of data twinned with huge aggregate performance requirements. Putting all the data on low-cost storage results in unacceptable performance, but putting all the data on high-performance storage results in unacceptable costs. This session explores the requirements for cloud storage and how it can best be implemented with a combination of hardware, software and process.




 
General Session | Driving the Transformation to Next Generation Cloud Data Centers


Speaker:

Jason Waxman

VP, Intel Architecture Group & GM, Cloud Platforms Group
Intel

Track: All Tracks


With substantial growth in cloud services, over 2.5 billion connected users, more than 1000 exabytes of internet traffic and 15 billion devices accessing cloud services by 2015, transforming datacenters to support this growth can be complex. To address the challenges facing IT and realize significant benefits of cloud computing, it’s essential that cloud solutions are open, interoperable and built on standards. Jason Waxman, Intel Data Center Group GM, High Density Computing, will describe a multi-year vision for clouds that are federated, automated, and client aware and provide insights into relevant standards, next generation technologies that enable more secure, efficient, and simplified datacenters and best practices for deployment of interoperable cloud solutions that provide flexibility and choice.




 
General Session | Evaluating Enterprise Clouds


Speaker:

Bill Lowry

Vice President, Cloud Services
Terremark

Track: All Tracks


This session will provide a practical guide to evaluating enterprise clouds and cloud providers. Go beyond the marketing hype, the brands and the buzzwords, and learn how differences in architecture, infrastructure, security and design can have significant impact on your ability to take advantage of the cost-effectiveness and agility of infrastructure-as-a-service without compromise to availability, performance and compliance. Also, hear examples of how leading enterprises and government agencies are taking advantage of the power and flexibility offered by enterprise cloud computing architecture.




 
General Session | Follow YOUR path to Cloud Computing


Speaker:

Andi Mann

Chief Technology Advocate
Splunk

Track: All Tracks


While the Cloud is a common future for a majority of IT shops, we believe there are two principle cloud development concepts to examine before you develop or proceed too far with your cloud strategies. Should you take an evolutionary path and transform your existing IT environment to a cloud of service computing… or do you jump to the “head of the cloud”, and revolutionize your approach with a comprehensive cloud solution… or both! CA Technologies is ready with solutions to advise, deliver and support choice and success… your choice and success as you follow your thoughtful and appropriate path to Cloud Computing.

In this session with Andi Mann (virtualization and cloud expert, author of ‘Visible Ops – Private Cloud’) we will examine your options and opportunities and inform you in clarifying goals and developing strategies that deliver.

Whether you are a mid-size business, a large enterprise, or a service provider the insights Andi shares to evolve your existing investment or revolutionize your IT deployment make this a must-see session for all attendees.




 
General Session | From Consolidation to Enterprise Private PaaS


Speaker:

Rex Wang

VP Product Marketing
Oracle

Track: All Tracks


As enterprise adoption of cloud computing accelerates, organizations must have a strategy and plan for moving to the cloud. How should organizations get started on the road to cloud computing? Learn why building a private PaaS based on shared infrastructure and shared services is a natural strategy for enterprise IT departments. Learn how to get started with consolidation and standardization onto shared and elastically scalable platforms. This session discusses how enterprises can move toward a cloud computing model, building on a foundation of virtualization, engineered systems and management automation.




 
General Session | Patterns for Cloud Computing


Speaker:

Bill Zack

Cloud Architect
Slalom Consulting

Track: All Tracks


You are interested in cloud computing, but where do you start? How are vendors and companies defining Cloud Computing? Do you know the differences between Public, Private, Community and Hybrid Clouds? What do you need to know to figure out which applications make sense in the cloud? And is any of this real today? Based on real-world customer engagements, this session explores a set of five patterns that you can use for moving to the cloud. Avoiding the general product pitches, this session provides the tools and knowledge to help you more clearly understand moving your organization to the cloud.




 
General Session | The Big Win: Stop Playing Small-Ball with Your Cloud Strategy


Speaker:

Dave Roberts

Senior Director
BMC Software

Track: All Tracks


Many enterprises are struggling to develop a cloud computing strategy. Cloud computing seems like it ought to be a game-changing technology, but so often when the initial proof of concept is finished, it appears to have simply rearranged the deckchairs within a titanic IT department. The problem is, we have been trained through decades of IT implementation to focus on certain metrics. Unfortunately, those are the wrong ones. Consequently, when it comes to cloud computing, most of us are playing "small-ball."

To graduate to the big leagues, we need to step back and re-evaluate both the goals and the technologies themselves to find the big win. In this session, you'll get some perspective on how leading enterprise cloud adopters are swinging for the fences and running up the score.





 
General Session | The Inevitability of an Open Cloud


Speaker:

John Engates

CTO
Rackspace

Track: All Tracks


The Inevitability of an Open Cloud The advantages of using the cloud are apparent, but the approaches to the cloud are still in a heated industry debate. Renting cloud space from a vendor, private clouds, open clouds – just what is the best choice and where is the industry heading? While renting cloud space from a vendor seems easy, it is difficult to move off these clouds, especially problematic when you’d like to test another provider’s cloud. Private clouds tie you into a verticalized stack, limiting flexibility and choice, not too mention are cost prohibitive. We are driving towards an open cloud, providing control and flexibility to users. An open cloud is the next reiteration of the web and what will power the web moving forward. John Engates, Chief Technology Officer at Rackspace, will talk about why the open cloud is inevitable and how OpenStack is leading the way.




 
General Session | War in the Clouds: Are you ready?


Speaker:

Terry Woloszyn

Founder
Leeward Security

Track: All Tracks


As cloud application adoption becomes pervasive throughout the enterprise, concerns around cloud data privacy, residency, and security continue to grow. A number of Enterprises are slowing, and even reversing, their cloud application adoption until they can address the concerns stemming from regulatory compliance requirements, industry standards, or internal policies surrounding sensitive data management. In this session, Terry will explore the “war on your cloud data”, and what the enterprise can do to defend against the attacks on sensitive data in the clouds. With these defenses in place, the enterprise can move forward with cloud application adoption more securely.




 
General Session | Who Keeps the Cloud in the Air?


Speakers:

Jelle Frank van der Zwet

Manager Cloud Segment
Interxion

and
Vincent Veld

Director Marketing & Product Management
Interxion

Track: All Tracks


Interxion will share their customer insights on cloud usage and adoption in European markets.




 
Getting Scalable Cloud Application Deployments Right the First


Speaker:

Tobias Kunze

Sr Director of Cloud Platforms
Red Hat

Track: Moving to the Cloud in Practice


In this hands-on-talk we'll on-board an application to Amazon EC2 and the Rackspace Cloud using cloud APIs, a scripting approach based on Chef, and finally with a Platform-as-a-Service. Next, we'll dive into upgrading strategies for middleware and application code where downtime is not an option. We'll also tackle the complexity of auto-scaling applications by examining what options for the application, database and NoSQL tiers. We'll conclude with a survey of monitoring options and how to leverage them to identify tuning opportunities. If you are in DevOps this talk will help you understand how your deployment choice today can radically affect your upgrade, scaling, and performance tuning strategies tomorrow.




 
Hey you, Get Off of My Cloud: Cloud Computing, Security and You


Speaker:

Joseph Caruso

Master Forensic Investigator
Global Digital Forensics

Track: Cloud Architecture, Security & Performance


Joe is a seasoned professional and Certified Computer Forensics examiner. He is President and Lead Forensic Analyst at Global Digital Forensics, and expert witness and incident response consultant. He has published several books and textbooks, including "Basic Computer Forensics", "Techniques for the Security Specialist" and "Advanced Computer Forensics", just to name a few.




 
High Availability in the Cloud - Architectural Best Practices


Speakers:

Josh Fraser

VP of Business Development
RightScale

and
Brian Adler

Sr. Professional Services Architect
RightScale

Track: Cloud Architecture, Security & Performance


With cloud infrastructure as a level playing field, we all have effectively the same building blocks and it's up to each of us to balance cost and complexity against the risk of failure. Fortunately, there are many simple approaches in the cloud that dramatically improve application scalability and availability with little incremental cost. In this session we'll demonstrate how to leverage abstraction and automation as building blocks for highly available applications. We'll discuss specific architectural options to protect against availability zone, region and cloud failures.




 
How ! to Run a World Class Healthcare Organization in the Cloud


Speakers:

Rob Gefter

Director, Corporate Business Applications
North Shore LIJ Health System

and
Mike Gagas

Sr. Director of Product Marketing, Oracle On Demand
Oracle

Track: Hot Topics 2


The North Shore LIJ Health System Story: The economy may be “officially” out of a recession, but organizations have learned that in the “new normal” extreme volatility and uncertainty will persist. Making large capital investments without a fast return on investment is no longer an option, yet, organizations have to accelerate the pace of innovation and become more agile and responsive, given the uncertainty. Companies are now looking to the private cloud to reduce their costs, and give them the ability to drive more business value and remain agile. In this session you will learn how NSLIJ, the nation’s 16th largest integrated healthcare network built a world class Peoplesoft Enterprise platform to support their current population and be flexible enough to handle its future growth with Oracle On Demand.




 
How Are Collaboration Tools and Cloud Trends Coming Together?


Speaker:

Vipul Aggarwal

Cloud Computing Practice Director
iGATE Patni

Track: Cloud Architecture, Security & Performance


How are collaboration tools and cloud trends coming together? Is cloud the right deployment strategy for collaboration systems? How can your organization harness the potential of collaboration in the cloud?

This session will examine a secure on-premise and cloud deployment mix, challenges organizations should anticipate when shifting to the cloud, and key things to consider when building out a cloud collaboration strategy. Additionally, attendees will be provided with tips for designing a next-generation collaboration deployment model that connects IT professionals to tools in the cloud, enabling progress and increased productivity.




 
How SOA Makes Moving to the Cloud Easier


Speaker:

Paul Robbins

Software Manager
The New York Times

Track: Moving to the Cloud in Practice


This session will show how nytimes.com has been migrating many new applications and platforms onto Amazon's EC2 infrastructure. By moving towards a service oriented approach to communication between platforms and systems, the newspaper has been able to accelerate this process. This session will cover the hurdles of moving to a service based approach as well as how doing so lessens many other infrastructure concerns and allows flexibility on determining server environment




 
How To Overcome Nephophobia (Fear of Clouds)


Speaker:

Louis Naugès

Co-Founder & Chief Cloud Evangelist
Revevol

Track: Cloud Architecture, Security & Performance


This session will highlight the most common symptoms of Nephophobia (Fear of Clouds)...security, confidentiality... and propose efficient remedies to this common disease.




 
Hybrid Clouds Get Real: Tools for Blending Public, Private, and Virtual Private Clouds


Speakers:

Bill Lowry

Vice President, Cloud Services
Terremark

and
John Considine

Founder & CTO
CloudSwitch

Track: Real-World Virtualization | Cloud Storage


With so many cloud offerings in the marketplace, how are you supposed to understand the differences, let alone pick the right ones to meet your specific needs? And while many of your applications may be a good fit for "the cloud," how will you evaluate which cloud offering will be the best match?

In this joint session, Terremark and CloudSwitch will explain the practical differences and trade-offs between private clouds, public clouds and virtual private clouds, show how to blend cloud services in a seamless and secure way with your existing data center infrastructure and tools, and describe real-life case studies on how market-leading companies are successfully selecting and deploying the right cloud services for their unique application requirements.





 
Impact of Cloud on IT


Speaker:

Bhargav Shah

Director
KPMG

Track: Enterprise Cloud Computing


Ready or not, cloud computing is coming to your organization. Are you prepared for the impact of cloud computing on your IT? Attend this session to see the impact of cloud computing on various aspect of IT from IT Strategy to Information Management to Operations.




 
IPV6 in the Cloud


Speaker:

Adam Rothschild

VP Network Engineering
Voxel

Track: Moving to the Cloud in Practice






 
Is Enterprise Cloud Computing a Tidal Wave of Change?


Speaker:

Jill Tummler Singer

CEO
Tummler Singer Associates

Track: Enterprise Cloud Computing


In 2009, Jill Tummler Singer talked about Enterprise Cloud Computing as "The Infrastructure's Ultimate Revenge" - noting it was a faster, better, cheaper, and safer computing environment for the enterprise. Two years later, are government organizations and corporations riding a real wave of IT change to the future or is IT caught up in a water spout so far off the shore that no one will feel its impact?

In this session Jill will explore the intervening two years and discuss how Enterprise Cloud Computing has responded to mission/business needs by demonstrating IT is faster, better, cheaper, and safer because of Enterprise Cloud Computing.





 
Leveraging Cloud Storage for Massive Scale


Speaker:

Brian Prince

Architect Evangelist & Co-Founder, CodeMash
Microsoft & CodeMash.org

Track: Real-World Virtualization | Cloud Storage


Many organizations are a little shy when it comes to adopting the cloud, for several reasons. Most are slowly adopting the cloud by using a hybrid architecture strategy. Couple this strategy with the need to increase scale and speed on your web application, without taking the big cloud jump. This session will look at how to achieve this with a low cost and low risk strategy of keeping your app where it is, but leveraging cloud storage and caching to achieve great scale and performance.




 
Leveraging the Cloud to Enable Identity Driven Security


Speaker:

Scott Chasin

CTO, McAfee Content & Cloud Security
McAfee

Track: Cloud Architecture, Security & Performance


Security is moving to Trust Management and the Cloud is going to make it happen. In a connected world security is morphing quickly and we are no longer focused on disconnected servers, objects and things. Instead, it's a relationship-driven world where security is now largely about the identity of everything and how we manage security is going to come down to identifying trusted relationships.




 
Maximizing Application Delivery in the Cloud


Speaker:

Tim Ruhl


NetDialog

Track: Hot Topics 1


Cloud computing has liberated the use of IT resources, making them readily available within the Enterprise at a clear cost per usage. In the transition from static data centers to cloud computing the separation of network, compute and storage resources has become blurred. This has an impact on application performance and the transparency of application delivery. NetDialog has a long history of helping enterprises in managing their WAN infrastructure in a business-aware manner. In this session we will discuss how our product NetX will also help enterprises moving their applications to the cloud, while maintaining visibility and control of their application delivery and utilizing their network infrastructure in line with the business goals of the enterprise.




 
Maximizing Enterprise Virtualization with Server-deployed NAND Flash Memory


Speaker:

Vincent Brisebois

Product Marketing Manager
Fusion-io

Track: Real-World Virtualization | Cloud Storage


I/O is among the biggest barriers to consolidating virtual environments. As the number of virtual machine workloads increase, RAM requirements quickly exceed the amount of RAM that servers can hold. In addition, in-server storage capacity constraints force applications to traverse storage networks for data, drastically limiting the efficacy of even high-performance SANs.

Server-deployed NAND flash makes terabytes of high-performance, non-volatile memory available within each server to eliminate I/O bottlenecks. As a memory extension or as a high-capacity page/swap space, this technology dramatically improves performance and efficiency of virtual environments. This session will focus on real-world examples of how server-deployed NAND can increase the number of virtual machines per host and the performance per VM by up to 10x, allowing administrators to virtualize even the most data-intensive workloads, such as databases.





 
Migrating Enterprise Applications to the Cloud - A Phased-Driven Approach to Cloud Migration


Speaker:

Jinesh Varia

Technical Evangelist
Amazon Web Services

Track: Enterprise Cloud Computing


Developers and architects looking to build new applications in the cloud can simply design the components, processes and workflow for their solution, employ the APIs of the cloud of their choice, and leverage the latest cloud-based best practices for design, development, testing and deployment. In choosing to deploy their solutions in a cloud, they can take immediate advantage of instant scalability and elasticity, isolated processes, reduced operational effort, on-demand provisioning and automation.

At the same time, many businesses are looking for better ways to migrate their existing applications to a cloud-based infrastructure so that they, too, can enjoy the same advantages seen with greenfield application development.

In this session, Jinesh Varia will discuss a practical strategy to migrate your existing enterprise applications to the cloud. He will discuss a phase-driven approach to cloud migration from technical and financial assessment to identify and prioritizing the applications best suited for the cloud and deploying a proof of concept and then leveraging the advanced features in order to take the full benefit of the cloud. He will also share stories of several enterprise customers who have successfully migrated to AWS cloud including Amazon.com internal corporate IT applications.




 
Monetization Strategies for Cloud Computing Services


Speakers:

Mark Skilton

Global Director, Infrastructure Services
Capgemini

and
Penelope Everall Gordon

Co-Founder
1Plug Corporation

Track: Hot Topics 1


This session will develop a number of themes around how business and IT can build effective Return on Investment ROI from doing business in Cloud Computing. The speakers will examine the phenomenon of the Cloud Ecosystem and how Cloud is changing Business from both a Customer and Provider perspective. They will define what the levers are for competitive advantage using cloud technology and what business Metrics consumers of cloudservices and providers of those services need to focus on. The session will summarize providing guidance on the monetization strategies, new business models to adopt and value propositions for cloud computing




 
Navigating a Smooth Transition to Enterprise Cloud Infrastructure


Speakers:

Rex Wang

VP Product Marketing
Oracle

and
Kate Islas

Director of Product Marketing
Oracle Sun Blades

Track: Hot Topics 1


Oracle provides the most comprehensive virtualization and cloud capabilities in the industry, allowing customers to adopt a cost-effective strategy that’s most suitable for their business needs. Oracle’s Infrastructure-as-a-Service (IaaS) offerings are a natural evolutionary step to achieve the benefits of cloud computing such as increased flexibility, lower operating costs and better alignment with rapidly changing business needs. This session will cover the quantifiable benefits of using Oracle VM and Sun Blades as the core foundation for any shared service or enterprise cloud infrastructure. The session will also cover documented best practices designed to help accelerate deployment times for faster return on investments.




 
Offset the Capital Costs of Virtualization Projects in New York State


Speaker:

Sandy Hwang

Project Manager
NYSERDA

Track: Real-World Virtualization | Cloud Storage


In this session, learn how your virtualization projects can earn financial incentives of up to $5 million from the New York State Energy Research and Development Authority (NYSERDA). NYSERDA's Data Center Efficiency Program provides incentive funding for the energy you save on server virtualization and other IT infrastructure and facility upgrades in your data center. This session will highlight virtualization projects that have successfully participated in this program and received funding.

Organizations including hospitals, colocation facilities, investment banks, academia and corporations participate in the program. Projects covered by the program include, but are not limited to:
  • Virtualization (server and desktop)
  • Server upgrades
  • Storage consolidation
  • Computer Room Air Conditioner Upgrades
  • Variable Frequency Drives (VFDs)
  • Economizers (free cooling)
  • Air Flow Management
The session will also discuss how attendees can apply for financial incentives from NYSERDA for their own data center projects.




 
Open Source Toolchains to Manage Cloud Infrastructure


Speaker:

Mark R. Hinkle

Senior Director, Open Source Solutions
Citrix Systems

Track: Hot Topics 2


The promise of cloud computing is that of virtually unlimited computing power that expands and contracts with the needs of the user. As the number of virtual servers increase it's unlikely that IT will be able to keep up unless they have tools that can scale and automate the management of these dynamic systems. This session will cover four disciplines of systems management: patching and provisioning, configuration, orchestration and monitoring. Specific recommendations will be made as to which open source tools are best suited for managing scalable cloud infrastructure and can be combined to automate management tasks as open source toolchains.




 
Opening Keynote | Parting of the Clouds – Finding the Real Business Value


Speaker:

Steve Schuckenbrock

President, Dell Services
Dell

Track: All Tracks


Session description will be posted shortly.




 
OpenStack: What's It Good For?


Speaker:

Jonathan Bryce

Executive Director
The OpenStack Foundation

Track: Hot Topics 1


OpenStack, the open source cloud operating system launched by Rackspace and NASA, burst onto the scene last summer with the promise to end cloud lock-in and accelerate innovation around cloud technologies. In the last year, the community has grown dramatically and the software has developed at a rapid pace. But what are the real-world use cases and scenarios where OpenStack is making IT more efficient, scalable, automated and giving users higher levels of service? In this session, Jonathan Bryce - Founder of the Rackspace Cloud, and Chairman of the OpenStack Project Policy Board - will answer your questions about the capabilities and applications of OpenStack, including a demonstration of the core OpenStack projects and use cases that are being deployed now by leading technology groups.




 
Operational Models & Management Requirements for Internal Private Clouds


Speaker:

Andrew Hillier

Co-Founder & CTO
CiRBA

Track: Real-World Virtualization | Cloud Storage


Operational Models & Management Requirements for Internal Private Clouds: Why Virtualization-Oriented Management Processes & Tools Aren’t Enough

Cloud computing has the power to radically change how organizations view and manage infrastructure. While these models can increase agility, new challenges posed by self-service or on-demand models can increase complexity and costs, particularly if organizations apply existing management processes and systems designed for virtualized environments to Clouds. Andrew Hillier will discuss:

  • How to choose the right operating model for your Cloud strategy
  • How to model demand scenarios to ensure sufficient capacity without over-provisioning
  • How to optimize workload placements to reduce risk and maximize efficiency
  • What metrics are required to ensure performance and drive out waste.




 
Operational Models & Management Requirements for Internal Private Clouds


Speaker:

Andrew Hillier

Co-Founder & CTO
CiRBA

Track: Real-World Virtualization | Cloud Storage


Operational Models & Management Requirements for Internal Private Clouds: Why Virtualization-Oriented Management Processes & Tools Aren’t Enough Cloud computing has the power to radically change how organizations view and manage infrastructure. While these models can increase agility, new challenges posed by self-service or on-demand models can increase complexity and costs, particularly if organizations apply existing management processes and systems designed for virtualized environments to Clouds. Andrew Hillier will discuss: * How to choose the right operating model for your Cloud strategy * How to model demand scenarios to ensure sufficient capacity without over-provisioning * How to optimize workload placements to reduce risk and maximize efficiency * What metrics are required to ensure performance and drive out waste.




 
Oracle Exalogic Elastic Cloud, the Best Foundation for Cloud Computing


Speaker:

Yogesh Rami

Director of Product Marketing, Exalogic Elastic Cloud
Oracle

Track: Moving to the Cloud in Practice


Cloud computing is demanding a new approach to building data center infrastructure. Whether workloads are Web-based or thick-client, whether data-intensive or processing-intensive, whether homogeneous or highly heterogeneous, the key to success is hardware and software engineered together for performance, elasticity, reliability, and scale. Assembling disparate custom, special purpose technology stacks for different applications is wasteful, expensive, and reduces IT organizations to that of cost centers rather than equal business partners.

In this session, meet Oracle Exalogic Elastic Cloud, the world’s first and only integrated middleware engineered system, provides enterprises the best possible foundation for running enterprise applications with the performance, elasticity, reliability, and scale characteristics expected from the data center of the 21st century. In addition to providing dramatic performance benefits, Exalogic is optimized for enterprise Java, Oracle Fusion Middleware, and Oracle‘s Fusion Applications. Furthermore, Exalogic also provides an outstanding environment for the thousands of third-party and custom Linux and Solaris applications widely deployed today.





 
PCI and HIPAA Compliance in the Cloud


Speakers:

Jeff Uphues

VP of Sales and Marketing
Cbeyond Cloud Services

and
Stacy Griggs

Sr. Director
Cbeyond Cloud Services

Track: Real-World Virtualization | Cloud Storage


PCI and HIPAA compliance have a significant and broad ranging impact on millions of U.S. companies. As businesses increasingly migrate their data to the public cloud, the issue of how to maintain compliance has become more important than ever.

This session will unveil the primary obstacles companies face regarding PCI and HIPAA compliance in the cloud and describes how to overcome them. It also discusses key issues to consider when selecting vendors for compliant solutions. Attendees will learn:

  • Types of companies who have to comply with PCI and HIPAA requirements
  • Levels of compliance
  • Steps and technologies required to achieve compliance for hosted applications on a public cloud infrastructure
  • Five questions you should ask any cloud provider before entrusting them with sensitive data




 
Private and Hybrid Clouds: Dos and Don’ts


Speaker:

Michael Crandell

CEO & Co-Founder
RightScale

Track: Cloud Perspectives


All indications are that 2011 will be a big year for private and hybrid clouds, which provide cloud agility, along with security and control. However, private and hybrid clouds are not appropriate or even feasible for every application or data center. Michael Crandell will discuss which applications are the best matches for a private or hybrid cloud, and which are not. He will address the difficulties in setting up private clouds to match the functionality of public clouds -- from matching server capacity to handling ancillary services. He will also show real-world examples of a variety of application migrations from public to private clouds, provide customer experience data, and reveal the definitive list of private and hybrid cloud “dos” and “don’ts.”




 
Profitable SaaS & IaaS: Essential Building Blocks for Delivering Cloud Computing Services to Enterprise Customers


Speaker:

Arturo Pereyra

Business Development Director
Oracle

Track: Hot Topics 2


To be truly competitive, Cloud Service Providers must deploy cloud services effectively and profitably from day one. As such, Cloud Service Providers must invest in a portal-based Business and Operations Support Systems strategy to help deliver their unique combination of integrated cloud computing and network services to create a differentiated user experience. Learn how Oracle’s integrated Order to Cash Cloud Computing Solution can help Cloud Service Providers become the competitive leader in delivering high value IaaS Cloud Computing offerings.




 
Public Cloud Adoption with Sensitive Data


Speaker:

Terry Woloszyn

Founder
Leeward Security

Track: Cloud Architecture, Security & Performance


As cloud adoption grows among large enterprise, so do concerns over sensitive data protection. In this session, Terry Woloszyn will be introducing topics enterprise need to consider when adopting cloud-based applications, and will cover real-world use cases. If you want to adopt a cloud application, but are worried about some of your data being there, you need to attend this session!




 
Putting Identity Standards to Work for Cloud Security


Speakers:

Patrick Harding

CTO
Ping Identity

and
Anil Saldhana

Lead Middleware Security Architect
Red Hat Inc

and
Thomas Hardjono

Executive Director
MIT Kerberos Consortium

and
Daniel Turissini

CTO
WidePoint Corporation

Track: Enterprise Cloud Computing


Managing and securing how users connect and interact with cloud-based services increasingly hinges on how enterprise identities are propagated to the cloud. Standards like Secure Assertion Markup Language (SAML), X.509 and OAuth that were first solidified for federation are now coming into their own to tackle cloud security challenges. But how can we leverage these standards to solve real-world use cases? This discussion panel session will focus on the efforts of the cross-industry OASIS Identity in the Cloud Technical Committee to define practical steps toward addressing common cloud security use cases, and putting identity standards into perspective.




 
Putting Your Wallet "in the Cloud"


Speaker:

Scott Guilfoyle

CTO
PayPal

Track: Hot Topics 1


Money is a high-availability resource. Delays in paying and getting paid can affect business and personal lives. PayPal had this in mind when first creating a way to facilitate payments online, and continues to make money more easily accessible with its latest strives to create a cash-free world on and offline. PayPal is the only global company that bridges financial services with the Internet. But what are the challenges to creating a truly virtual wallet that lives in the cloud and can be used to pay for both a consumer's online and offline purchases?

In this session PayPal CTO Scott Guilfoyle will explain how PayPal's platform, which now has millions of virtual wallets and registers as endpoints, was designed to be open, robust and adaptive as the need for digital money increases. Over the past 12 years, PayPal has built one of the largest and most reliable payment networks and extended it to leverage the talents of the best developers across the globe. All of this has been achieved while maintaining scalability for the 90 million global PayPal users, and extensibility to take advantage of the latest in IT innovations.





 
Questions You Should Ask a Cloud Service Provider...and Good Answers


Speaker:

Chris Schin

VP of Products
Zetta

Track: Cloud Perspectives


As you plan for and implement Cloud services for portions of your enterprise IT needs, what should you be asking potential cloud service providers? In this vendor neutral session, Chris Schin, a five year veteran of managed services, will offer a series of specific questions and suggest what answers you should be looking for, based on common use case scenarios.




 
Running Your Java EE Applications in the Cloud


Speaker:

Arun Gupta

Java EE & GlassFish Guy
Oracle

Track: Real-World Virtualization | Cloud Storage


GlassFish, the Reference Implementation of Java EE 6, can easily run on multiple cloud infrastructures. This session will provide a brief introduction to Java EE 6 and GlassFish v3. Cloud Expo delegates will learn how to create a simple Java EE 6 sample application, deploy it on GlassFish v3 running locally and then deploy it using Amazon, RightScale, Joyent, and Elastra cloud infrastructures. In addition the session will also talk about what Java EE currently offers for the cloud and the future directions in Java EE 7 in relation to cloud.




 
Scalable Storage for Cloud Computing


Speaker:

Tom Leyden

Director of Alliances and Marketing
Amplidata

Track: Real-World Virtualization | Cloud Storage


The promise of cloud computing is straightforward: self service, always online and scalable. While the cloud computing paradigm has stimulated a lot of innovation, little has changed in respect to storage provisioning: most cloud infrastructures either run on very expensive storage infrastructures or on RAID-based infrastructures that do not provide the required availability or scalability as required by Cloud SLAs. In this session, we will evaluate a number of storage innovations that have been designed to solve the challenges RAID systems face due to growing disk sizes and to meet the specific availability, scalability and efficiency requirements of cloud computing.




 
Scaling Your Database in the Cloud


Speaker:

Cory Isaacson

CTO
Risk Management Solutions

Track: Cloud Perspectives


Scaling an application in the cloud often hits the most common bottleneck - the database tier. Not only is database performance the number one cause of poor application performance, the issue is magnified in cloud environments where I/O is generally slower and less predictable than in dedicated data centers. Database Sharding is a highly effective method of removing the database scalability barrier, operating on top of proven RDBMS products such as MySQL and Postgres – as well as the new NoSQL database platforms.

In this session you will learn how it works and what it really takes to implement sharding for your environment. The session will also show how Database Sharding can be used to seamlessly combine SQL and NoSQL databases, enabling you to take choose the best technology combination for your specific application challenges. The session will close with a high volume social application/gaming case study, showing you exactly how effective Database Sharding is for scaling cloud-based applications.





 
Secrets of Building a Cloud Vendor Agnostic PetaByte Scale Real-time Secure Web Application on the Cloud


Speakers:

Vineet Tyagi

Head of Impetus Labs
Impetus

and
Surya Sagi

Chief Systems Architect, Volly
Pitney Bowes

Track: Hot Topics 1


While the cloud continues to move to mainstream, building a large scale cloud application still remains a journey filled with pitfalls. One has to deal with multiple cloud platform choices each having its own complexities, cloud vendor lock-in issues, security and BIG Data organization & search challenges. This session will share the approach, challenges and solutions that can be leveraged to build a high volume web application on a vendor-agnostic cloud platform.




 
Securing and Governing Cloud Services: a Savvis Case Study


Speaker:

Bill Forsyth

Vice President Portal Development
Savvis

Track: Enterprise Cloud Computing


Providers of cloud services will sooner or later be faced with making capabilities available to internal and external customers. This will entail exposing functional, management and provisioning APIs in secure, manageable and reliable way. This case study examines one company's cloud service security and governance experience.




 
Selecting the Right Cloud


Speaker:

Jan Aleman

CEO
Servoy

Track: Hot Topics 1


You're convinced: Cloud is it but now you need to start taking steps. You've sorted legal and security and now you need to take some technical decisions. What platform to run on? Whose Cloud? Which tools to develop or move your software? How to manage that process? In this comprehensive session Jan Aleman will share real world experiences with the audience. Aleman has been involved with over a hundred companies that have moved from on premises to Cloud computing and will share best practices and lessons learned with the audience.




 
Self-service Architecture Delivered Across Global Infrastructure


Speaker:

Azmir Mohamed

Senior Director Product Management
Abiquo

Track: Real-World Virtualization | Cloud Storage


Much is talked about the benefits of Cloud Computing in terms of the provision of IT resources; including cost reduction, increased efficiency, flexibility, resilience and so on. But implemented the right way, Cloud Computing also brings significant operational benefits to the application groups that consume those IT resources, particularly in the areas of agility, flexibility and autonomy.

This session will discuss a cloud architecture built on the concept of a Virtual Enterprise, a next generation concept for consumers of Cloud resources which brings them unparalleled levels of functionality and control – at no risk to the IT infrastructure. This architecture can manage multiple physical locations, control all aspects of the virtual resources, and enable self-service to global remote users.




 
Situation Normal - Everything Must Change


Speaker:

Simon Wardley


Leading Edge Forum

Track: Hot Topics 2






 
Storage Networking Standards for the Cloud


Speaker:

Robert L. Stevenson

Enterprise Architect
Xiotech

Track: Cloud Perspectives


We are experiencing a massive period of change and consolidation in IT driven by increased financial pressure and efficiency demands. This has resulted in organizations reconsidering their approach to storage networking and application hosting. If you’re developing a hosting environment, building your own private cloud or delivering PaaS or SaaS, this session will help guide you through the considerations. Specifically, this discussion will focus on emerging futures and proposed standards for storage networking that will help PaaS (Platform as a Service) and SaaS (Software as a Service) to continue to evolve to the rapidly changing pace of storage services available.




 
Taking the Evolutionary Approach To Cloud


Speaker:

Pranay Prakash

Director of Product Management
Dell

Track: Hot Topics 2


Cloud adopters can either take an evolutionary and revolutionary path to cloud. This session details use cases for taking the evolutionary path to cloud, success factors and outcomes.




 
Taking The Revolutionary Approach To Cloud Building: How To Architect For The Greatest Efficiency


Speaker:

Barton George

Cloud Computing Group Evangelist
Dell

Track: Enterprise Cloud Computing


Cloud adopters can either take an evolutionary and revolutionary path to cloud. This session details use cases for taking the revolutionary path to cloud, including success factors and outcomes.




 
The Business Case for Private Cloud


Speaker:

Thomas Bryant

Director of Advanced Technology & Products
Quest Software

Track: Cloud Perspectives


The demand for IT infrastructure and services from your consumers is ever-growing and expanding. Today consumers of IT infrastructure want the ability to serve themselves, allowing them to bypass intermediaries or waiting days or weeks for a response. These changing dynamics create a necessity for IT to think about the economics of IT service delivery.

Join Thomas Bryant, Director of Advanced Technology & Products at Quest Software, for an insightful presentation that outlines the business case for adopting private clouds. Thomas will explore the key metrics that need to be evaluated by IT leaders to better understand where and how private cloud infrastructures can be cost effective while improving customer satisfaction.




 
The Economics of Public Cloud Computing


Speaker:

John Keagy

Founder, Chairman & CEO
GoGrid

Track: Hot Topics 2


There are three major reasons why public clouds offer order-of-magnitude improvements in economics: pay-only-for-what-you-need, automation, & commodity hardware. No new generation of computing has ever delivered order of magnitude improvements like public clouds. It is a bit surprising that only now are many hosting and technology companies starting to dramatically shift their business models to embrace the cloud. In fact, many of these leaders have only begun the process of discovery and research.

In this session, Cloud Expo attendees will learn:

  • Why the cloud should be a critical component of their IT strategy
  • How to identify inefficiencies within their current IT infrastructure
  • How Cloud Computing will impact the world-wide IT economy by actually shrinking it




 
The Race Towards Zero: Reducing Latency to Real Real-Time


Speaker:

Irfan Khan

CTO
Sybase

Track: Hot Topics 2


A number of verticals, particularly Financial Services, are moving towards a zero latency environment, where the reduction of time between decision and action is critical. For example, high frequency trading is a computerized transaction that takes advantage of the millisecond gap between events and their impacts on global financial markets. As machines trade with and against each other, the race to zero latency is more intense than ever. Even organizations outside of the financial services industry need immediate access to information to make competitive business decisions. This session will discuss current approaches and expand your knowledge on how to exploit this technology to your advantage.




 
Think Outside the Box - Creating a Hybrid Cloud Storage Infrastructure the Unconventional Way


Speaker:

Peter Chang

Founder & CEO
Oxygen Cloud

Track: Hot Topics 1


There is more than one way to the cloud and there has been an ongoing debate on public vs. private cloud. So how does a company determine which is a better fit? It does not have to be an "either or" approach when evaluating how to adopt and deploy cloud storage. Creating a hybrid cloud infrastructure gives businesses the best of both worlds. This session will discuss how to easily create your own private or hybrid cloud storage infrastructure that can be massively scalable, with the flexibility to address cost, performance, and reliability concerns. This session will also discuss how to leverage the cloud storage platform to create solutions to meet security, mobile access, user management and deployment requirements.




 
To Cluster or Not to Cluster


Speaker:

Azmir Mohamed

Senior Director Product Management
Abiquo

Track: Real-World Virtualization | Cloud Storage


Many physical resources exist as virtual clusters today, but do clusters work in the cloud? Hypervisor clustering is the standard “Virtualization 1.0” method of creating a resilient, load balancing virtualized environment and, if implemented well, does a reasonable job. But don’t make the mistake of thinking Private Cloud, which would perhaps be better described as “Virtualization 2.0”, is just an extension of its predecessor.

Private Cloud is a fundamentally different beast. Different in the potential benefits it offers and long-standing problems it can solve, but also different in how your IT infrastructure team needs to view and manage it and, above all, different in the expectations your users and application groups will have around it.




 
To the Cloud: Fastest Way to Move Existing Apps -- No Change/No Lock-In


Speaker:

Greg O'Connor

CEO
AppZero

Track: Moving to the Cloud in Practice


Server applications are on the move...to the cloud, in the data center, on upgraded OS...so pack light. This session will explore the business and technical advantages of OS-free application virtualization.




 
Transforming the Enterprise into a Cloud Through VM Provisioning


Speaker:

Steven Armentrout

Founder & CEO
Parabon Computation

Track: Real-World Virtualization | Cloud Storage


Virtualization has fundamentally changed our use of datacenter resources. But why stop there? Modern enterprise servers, desktops and even laptops also have the capacity to support VM provisioning and therefore represent an abundant, yet untapped, source of cloud infrastructure. In this session, Dr. Armentrout, an eleven-year veteran of the cloud and grid computing industry, will explain how organizations can leverage existing enterprise resources to create powerful and secure private clouds. From case studies at NASA and the Intelligence Community, audience members will learn about the dramatic improvements in ROI that can be realized by transforming the enterprise into a cloud.




 
Transforming the Traditional TelCo – The New Business Model


Speaker:

Trevor Chamberlain

VP Business Development
Abiquo

Track: Cloud Perspectives


Traditional telecommunications services are moving to the next level – hosted cloud services. Doing so allows TelCos to offer a new high value service to customers, and to gain significant competitive advantage, while lowering operational costs and increasing efficiency in their data centers.

This session will describe practical implementation in hosted environments to give you a comprehensive understanding of how this model can work for you and your customers.




 
Up In The Air: Overcoming the Final Barriers To Widespread Enterprise Cloud Adoption


Speaker:

Marc Wilkinson

Director, Cloud Global Practice
HP Software

Track: Cloud Perspectives


Cloud computing is attractive to IT organizations tasked with providing a wide range of cost-effective business services. These organizations are also responsible for the security, performance and availability of the services they deliver. They are also looking for assurance that they’re not putting the business at risk by incorporating cloud services into their portfolios. Many organizations see cloud adoption as a leap of faith—a risky one at that.




 
Using Single Sign-On to Access Cloud-Based Services


Speaker:

Isabelle Mauny

Head of Product Management
Vordel

Track: Cloud Architecture, Security & Performance


How can organizations avoid the overhead of a whole new set of accounts for their employees in the Cloud? The answer is "Single Sign-On," which minimizes the problems of password synchronization, user provisioning/de-provisioning, and audit. This session will demonstrate how SSO allows users to continue to use their own local accounts, logging into their computers as normal but then seamlessly being logged into the Cloud services.




 
Using vApps to Simplify the Deployment of Multi-Tier Applications in the Cloud


Speaker:

James Weir

CTO and Co-Founder
UShareSoft

Track: Moving to the Cloud in Practice


This session explains how vApps can make it easier and faster to deploy complex software solutions in the cloud, and provides practical information on how users can design, configure and deploy a vApp. A vApp is a complete multi-tier software solution – application, middleware, operating system and configuration logic – encapsulated within a single application template. Using modelization techniques, a well-designed vApp automates post-installation software configuration. It also offers maximum flexibility by including multiple configuration scenarios and enabling “last-mile” configuration of environmental variables (IP settings, passwords etc.) A live demo on deploying vApps will also be included.




 
Wading Through the Cloud Security Swamp


Speaker:

Steve Riley

Technical Leader, Office of the CTO
Riverbed Technology

Track: Cloud Architecture, Security & Performance


How should a company evaluate its own risk profile? What questions do you need to ask your Cloud services provider? How about the whole idea of transferring risk and indemnity? In this session security maven Steve Riley - one of the most popular speakers at Cloud Expo Silicon Valley last November - will survey the Cloud Security swamp, clarify what’s real and what’s hype, and help give Cloud Expo delegates some kind of realistic basis for making risk judgments and deployment decisions.




 
Watch Out for the Dark Cloud: Cloud Computing and Cyber Threats


Speaker:

Allen Vance

Director of Cloud, Data & Applications Security
Dell

Track: Enterprise Cloud Computing


The explosive popularity of virtualization and cloud computing has created a rich foundation for new and successful cyber attacks. Organizations are rapidly adopting the use of these technologies to save money and increase efficiency. With the advent of stricter compliance and regulatory laws significantly affecting industries, managing cyber risk to your organization is becoming more and more critical especially as new and emerging technologies are adopted and deployed.

This session explores the cyber threats targeting virtualization and cloud computing platforms. Cloud Expo delegates will learn techniques and attack concepts that have better success than others when targeting these platforms and why. In addition, the session will look at ways to mitigate your risk if your organization is considering the use of these technologies for your business.





 
What Does GovCloud Mean to the Global IT Industry?


Speaker:

Kevin L. Jackson

Engineering Fellow
GovCloud Network

Track: Hot Topics 1


In December 2010, the US Federal government awarded cloud computing contracts that totaled over $2B in value. It also announced a mandatory "cloud first" policy, requiring every agency to deploy at least three of its services to the cloud. This transition represents a monumental change in Federal IT strategy. It may also threaten the business model of some of the world's largest IT provides. This session will explore the economic impact of GovCloud from the position of the information technology and professional services industries. It will also explore the new business strategies for this new environment.




 
What Good Is the Cloud When You Can’t See Through It?


Speaker:

Bill Roth

CMO
LogLogic

Track: Cloud Architecture, Security & Performance


As more and more services and applications go to the cloud, it becomes imperative that organizations gain a greater visibility into what those IT Assets are doing. This imperative is being driven by a raft of new regulations and industry mandates, whose enforcement is continually be stepped up. This talk will discuss how the Cloud can be made more safe and secure, and discuss some of the new technologies coming online to make it so.




 
Who Am I in the Cloud? How to Extend Enterprise Identity into the Cloud


Speaker:

K. Scott Morrison

CTO & Chief Architect
Layer 7 Technologies

Track: Enterprise Cloud Computing


Most organizations first reach out to the cloud with a proof-of-concept, perhaps testing the waters of a SaaS application like Salesforce.com, or deploying a standalone Web application into an IaaS environment like Amazon’s EC2.

In the beginning, it is easy to run these projects in isolation, creating new identities that are exist only in the cloud environment. But what happens when your proof-of-concept is successful, and you need to leverage existing enterprise identity models in the cloud?

This session is about why identity is different in the cloud. It will show how you should extend your existing enterprise identity assets beyond the firewall and out into new cloud environments. We will look at the limitations—and the opportunities—that exist today for establishing identity, enforcing entitlements, and auditing activity in SaaS, PaaS, and IaaS offerings. You will understand what new approaches like OAuth offer, and how you can use this to federate between clouds and on-premise computing. We will also examine different architectures that allow you to integrate existing Identity and Access Management (IAM) infrastructure with remote cloud sites.





 
Who Moved My Cloud...?


Speaker:

Mark Cooper

Director, Business Development Connectivity
Interxion

Track: Cloud Perspectives


Warning: This session contains technical explanations that can be frustrating and shocking for attendees without technical background.

Or why the cloud is nothing without the right mix of connectivity. Connectivity is a key piece in the delivery chain to the end user and is often overlooked or underestimated. We will get your head out of the clouds and focus your attention on what cloud really is about:

  • Cost optimization, or how to design, buy or sell network capacity.
  • Performance, or the importance of low latency networks.
  • Revenue opportunities, or how to extend coverage and reach more end-users.
  • Flexibility, or how to be scalable but only pay for the resources you use.




 
Why a Cloud-Only Strategy Doesn’t Make Sense


Speaker:

Sam Machiz

VP of Sales Engineering
Voxel

Track: Hot Topics 2


Too often, we see applications that get pushed into the Cloud that simply belong on big iron. The promise of perfect efficiency and optimal usage has created a delusionary effect, with users not realizing that the cloud isn’t creating those efficiencies, merely offering the potential for greater efficiencies – but also the potential for substantial inefficiencies. In this session we’ll discuss what the characteristics of cloud-friendly applications are – and which applications just don’t belong there (yet) and why. We’ll also discuss the technical pitfalls underlying cloud architectures – and what those differences mean for applications.




 
Why Mission-Critical Apps Don't Have To Be Private *or* Public


Speaker:

Claire Fleece

Sr. Sales Engineer
Interactive Intelligence

Track: Cloud Architecture, Security & Performance


Would you bet your company’s fate on Red or Black in Vegas? Heck no! The reality is that many are being asked to place similar risky bets on mission-critical applications, to put all chips on one of two deployment options – private or public cloud – where all is lost should corporate direction change. Learn about a new innovative approach suppliers are taking to address this dilemma, enabling companies to deploy a single, common infrastructure across both private and public cloud environments and, more importantly, to move freely between them. We’ll explore reference architectures, case studies and other key learnings that illustrate how to remove fear and risk from the forecast.




 
Why Windows Will Not Be the Desktop of Cloud Computing


Speaker:

Rick German

Co-Founder & CEO
Stoneware

Track: Hot Topics 2


Much of cloud computing technology addresses the physical infrastructure and other issues such as elasticity. What has not been well defined is what cloud computing will look like to the end user. Users connecting to the cloud will expect the same organizing theme of a traditional desktop to manage and access cloud resources. While Windows has been the dominant desktop for the PC and laptop era, cloud computing needs a desktop capable of servicing the rapidly growing 'unmanaged device' market. These devices (iPads, Slates, smartphones, netbooks, etc.) will not all have Windows.

They will, however, have a browser. Stoneware's sole focus is to deliver private cloud services into a desktop built inside a web browser.





 
Writing Portable, Interoperable Cloud Applications


Speaker:

Doug Tidwell

Sr. Software Engineer & Cloud Evangelist
IBM

Track: Moving to the Cloud in Practice


Applications and data are moving to the cloud, and avoiding vendor lock-in has become a major concern. The session focuses on Apache libcloud and the Simple Cloud API, open source projects that let your applications work with multiple cloud providers. We'll start with a simple application that uses cloud storage and virtual machines. After using live data and VMs in the cloud, we'll add more features such as message queues and databases. Bring your laptop to the session; you'll leave with an understanding of how write robust applications that work across cloud vendors and a DVD of open source tools.




 
Your Own Cloud Services. In A Snap.


Speakers:

Hameed Mohammed

Industry Manager
Microsoft

and
Andy Burton

CEO
Rise Partners

Track: Cloud Perspectives


Learn how Rise and Microsoft partnered to build Data Center on Demand ™ , a state of the art cloud services platform that enables resellers and customers to build custom IaaS, PaaS and SaaS solutions within a single environment. The Data Center on Demand ™ platform, utilizing Microsoft’s Windows Server, Hyper-V and System Center helps resellers add cloud services under their own brand and new revenue stream. Rise offers cost effective alternatives to customers when building and creating their own secure clouds. You’ll also learn that going cloud doesn’t mean you have to scrap your on-premise investments, but rather they can be integrated & enhanced. You will see examples of how Rise’s resellers and customers continue to see measurable ROI.




Untitled Document
Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


@CloudExpo Stories
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Any startup has to have a clear go –to-market strategy from the beginning. Similarly, any data science project has to have a go to production strategy from its first days, so it could go beyond proof-of-concept. Machine learning and artificial intelligence in production would result in hundreds of training pipelines and machine learning models that are continuously revised by teams of data scientists and seamlessly connected with web applications for tenants and users.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, discussed the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, discussed how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees learned how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He also looked at what good leadership must entail in order to accomplish this, and how IT managers can be the ...
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, presented an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He then expounded on the industry issues he frequently came up against as an analyst, and ...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-securit...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Best Recent Articles on Cloud Computing & Big Data Topics
As we enter a new year, it is time to look back over the past year and resolve to improve upon it. In 2014, we will see more service providers resolve to add more personalization in enterprise technology. Below are seven predictions about what will drive this trend toward personalization.
IT organizations face a growing demand for faster innovation and new applications to support emerging opportunities in social, mobile, growth markets, Big Data analytics, mergers and acquisitions, strategic partnerships, and more. This is great news because it shows that IT continues to be a key stakeholder in delivering business service innovation. However, it also means that IT must deliver new innovation despite flat budgets, while maintaining existing services that grow more complex every day.
Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model. In this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan, Rex Wang, Vice President of Product Marketing at Oracle, discusses and dispels some of the common myths about cloud computing that still exist today.
Despite the economy, cloud computing is doing well. Gartner estimates the cloud market will double by 2016 to $206 billion. The time for dabbling in the cloud is over! The 14th International Cloud Expo, co-located with 5th International Big Data Expo and 3rd International SDN Expo, to be held June 10-12, 2014, at the Javits Center in New York City, N.Y. announces that its Call for Papers is now open. Topics include all aspects of providing or using massively scalable IT-related capabilities as a service using Internet technologies (see suggested topics below). Cloud computing helps IT cut infrastructure costs while adding new features and services to grow core businesses. Clouds can help grow margins as costs are cut back but service offerings are expanded. Help plant your flag in the fast-expanding business opportunity that is The Cloud, Big Data and Software-Defined Networking: submit your speaking proposal today!
What do you get when you combine Big Data technologies….like Pig and Hive? A flying pig? No, you get a “Logical Data Warehouse.” In 2012, Infochimps (now CSC) leveraged its early use of stream processing, NoSQLs, and Hadoop to create a design pattern which combined real-time, ad-hoc, and batch analytics. This concept of combining the best-in-breed Big Data technologies will continue to advance across the industry until the entire legacy (and proprietary) data infrastructure stack will be replaced with a new (and open) one.
While unprecedented technological advances have been made in healthcare in areas such as genomics, digital imaging and Health Information Systems, access to this information has been not been easy for both the healthcare provider and the patient themselves. Regulatory compliance and controls, information lock-in in proprietary Electronic Health Record systems and security concerns have made it difficult to share data across health care providers.
Cloud Expo, Inc. has announced today that Vanessa Alvarez has been named conference chair of Cloud Expo® 2014. 14th International Cloud Expo will take place on June 10-12, 2014, at the Javits Center in New York City, New York, and 15th International Cloud Expo® will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
12th International Cloud Expo, held on June 10–13, 2013 at the Javits Center in New York City, featured four content-packed days with a rich array of sessions about the business and technical value of cloud computing led by exceptional speakers from every sector of the cloud computing ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
It's a simple fact that the better sales reps understand their prospects' intentions, preferences and pain points during calls, the more business they'll close. Each day, as your prospects interact with websites and social media platforms, their behavioral data profile is expanding. It's now possible to gain unprecedented insight into prospects' content preferences, product needs and budget. We hear a lot about how valuable Big Data is to sales and marketing teams. But data itself is only valuable when it's part of a bigger story, made visible in the right context.
Cloud Expo, Inc. has announced today that Larry Carvalho has been named Tech Chair of Cloud Expo® 2014. 14th International Cloud Expo will take place on June 10-12, 2014, at the Javits Center in New York City, New York, and 15th International Cloud Expo® will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone talks about a cloud-first or mobile-first strategy. It's the trend du jour, and for good reason as these innovative technologies have revolutionized an industry and made savvy companies a lot of money. But consider for a minute what's emerging with the Age of Context and the Internet of Things. Devices, interfaces, everyday objects are becoming endowed with computing smarts. This is creating an unprecedented focus on the Application Programming Interface (API) as developers seek to connect these devices and interfaces to create new supporting services and hybrids. I call this trend the move toward an API-first business model and strategy.
We live in a world that requires us to compete on our differential use of time and information, yet only a fraction of information workers today have access to the analytical capabilities they need to make better decisions. Now, with the advent of a new generation of embedded business intelligence (BI) platforms, cloud developers are disrupting the world of analytics. They are using these new BI platforms to inject more intelligence into the applications business people use every day. As a result, data-driven decision-making is finally on track to become the rule, not the exception.
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Silicon Valley Call For Papers CLOSED
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your speaking proposal for the upcoming Cloud Expo in
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[June 11-14, 2012]


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SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 4th year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.

Silicon Valley Expo Floor Plan Revealed

Cloud Expo Silicon Valley
[November 7-10, 2011]

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Testimonials
Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with clients and prospects."
AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp.
 
With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high quality leads..."
PETE MALCOLM
CEO, Abiquo
 
We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around. This is the same info we got from partners who attended as well. Nice job!"
MARY BASS
Director of Marketing, UnivaUD
 
Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

GREG O’CONNOR
President & CEO, Appzero


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

Download Cloud Computing Journal & Show Guide
Cloud Computing Journal
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Cloud Expo Show Guide
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The World's 30 Most influential Cloud Bloggers
Cloud Expo on Ulitzer
1
Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
2
Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
3
Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
4
Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
5
Ernest de Leon 15 David Linthicum 25 Ellen Rubin
6
David Dean 16 Lori MacVittie 26 John Savageau
7
Ray DePena 17 Bill McColl 27 Michael Sheehan
8
Dana Gardner 18 Paul Miller 28 Roman Stanek
9
John Gauntt 19 Louis Naugès 29 John Treadway
10
Jeremy Geelan 20 Greg Ness 30 Alan Williamson

Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Marilyn Moux at marilyn@sys-con.com.

@CloudExpo Blogs
I came across the brilliant blog site of Futurist Frank Diana this week. In one of his most recent articles he discusses the concept of combinatorial nature. He states, "We are seeing exponential convergence across the areas of science, technology, economics, society, ethics, and politics. The combinatorial nature of an overwhelming number of building blocks drives an accelerating intersection across these areas." As an expert Lego player, I can appreciate the concept of building blocks, and the near infinite number of combinations these blocks can be used to form. The idea that we have no...
The renowned military strategist John Boyd taught that people and institutions collect favorite philosophies, strategies, theories and ideologies over a period of time, and then try to align the future to fit them. The problem with this is the future is rarely like the past, and trying to fit new data into old paradigms often forces us to perform irrational mental gymnastics, which leaves us farther from the truth.
Runaway cloud computing cost may be causing an information technology industry crisis. Expanding requirements, extended transition schedules and misleading marketplace hype have made “Transformation” a dirty word. Questions about how to manage cost variances and deviations with assets and cost across different suppliers abound. A recent Cloud Tech article explained that while public cloud offers considerable cost savings in comparison to private or on-premises based alternatives, there may also be significant hidden costs. Operational features like auto-scaling can cause costs to soar in li...
Since the emergence of the Agile Manifesto back in 2001, agile quickly established itself as the prevalent software development methodology. The industry rapidly adopted shorter sprints of work, regular reassessment and so on. So, surely, in 2017 there's no question as to whether we're working in an agile manner? I think you'd be surprised.
Technology integration is complex and an evergreen business challenge for IT teams. Enterprises setup manual & point to point connections to exchange data from business partners. However, data disruptions emerge when the business IT systems expand and prevents organizations from sharing data with partners. Information exchange with this approach requires more resources and manpower is required. For such scenarios, information solution experts recommend to use the B2B data exchange tool to support the Electronic Data Interchange. However, enterprises are struck in a dilemma to go for an in hous...
Did you know that the reservations systems of the biggest carriers mostly run on a specialized IBM operating system known as Transaction Processing Facility (TPF). Designed by IBM in the 1960’s it was designed to process a large numbers of transactions quickly. Although IBM is still updating the code, the last major rewrite was about ten years ago. With all the major technologies changes since then, it’s clear that IBM has already accomplished a herculean task by keeping an application viable for over 50 years!
Patents are a good step towards shielding your IP data, but they’re not a seamless solution. Legal protection regarding intellectual property isn’t definite and has some holes in it. The constant stream of big data has made this problem even worse, obscuring the specifics about original ownership. Data comes in streams from all over the world. Companies have more information about consumers and their closest competitors than ever before. It's an incredible marketing advantage when utilized correctly, and businesses are happy to have it in their arsenal.
Who is accountable for SSH-related, key-based access in your organization? In many enterprises, this is not clear, leading to assumptions that leave you vulnerable to attack and compliance violations as well. This article will address the challenge of SSH user key-based access from the perspective of compliance. It's all about access control. All the regulations, laws and frameworks exist to ensure, at a minimum, that protected data (PII, ePHI, credit card data, etc.) has authorized access. It doesn't matter whether that access is being requested by a machine, admin or business user.
Without a doubt, we’re at a tipping point when it comes to security and the Internet of Things (IoT). Recently, security flaws have been exposed in consumer products, including children’s toys, baby monitors, cars, and pacemakers. In late October 2016, Dyn®, an internet infrastructure vendor, suffered a malicious DDoS attack that was achieved by leveraging malware on IoT devices such as webcams and printers that were connected to the Dyn network. No, IoT security concerns are not new. In fact, any device that’s connected to a network represents an opportunity for malicious activity. But what...
Remember the Y2K bug, the computer coding flaw that was predicted to cause global havoc when the two-digit dates embedded in software rolled over from 1999 to 2000? After organizations around the world spent a year checking and upgrading their systems to deal with the issue, few major problems ended up occurring. The world is now on the brink of what could be called the Y2K bug of data privacy – the European Union’s General Data Protection Regulation (GDPR), tough rules that require companies to be more transparent about the information they collect on individuals and how it is used.
Blockchain technology is taking over the world. It is an ingenious invention by a person or a group of people known by the pseudonym, Satoshi Nakamoto. Unless you’ve been living under a rock for the past 8 years, you have heard of Bitcoin. The underlying technology behind Bitcoin is called blockchain. It is a public ledger of all the Bitcoin transactions ever happened on its network.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
For any business to be successful, it must enable talent to focus on the innovation that will drive new value. As digital literacy and dexterity grows, people are increasingly agnostic about devices – they want to be able to access their personalized workspace and services anywhere, at any time, on any device that happens to be at hand. The concept of digital transformation is gathering pace. When Gartner surveyed 388 CEOs recently, 56% said their digital improvements had already increased profits. But there’s also significant pressure, with 47% reporting challenges from the board of directo...
Many organizations are now looking to DevOps maturity models to gauge their DevOps adoption and compare their maturity to their peers. However, as enterprise organizations rush to adopt DevOps, moving past experimentation to embrace it at scale, they are in danger of falling into the trap that they have fallen into time and time again. Unfortunately, we've seen this movie before, and we know how it ends: badly.
If you read a lot of business and technology publications, you might think public clouds are universally preferred over all other cloud options. To be sure, the numbers posted by Amazon Web Services (AWS) and Microsoft’s Azure platform are nothing short of impressive. Statistics reveal that public clouds are growing faster than private clouds and analysts at IDC predict that public cloud growth will be 3 times that of private clouds by 2019.
From personal care products to groceries and movies on demand, cloud-based subscriptions are fulfilling the needs of consumers across an array of market sectors. Nowhere is this shift to subscription services more evident than in the technology sector. By adopting an Everything-as-a-Service (XaaS) delivery model, companies are able to tailor their computing environments to shape the experiences they want for customers as well as their workforce.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
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Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group